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(USA) Director, Marketing Planning And Strategy - Marketing Innovation

Walmart

Marketing & Communications

USD 110k-286k / year + Equity

Posted on Aug 1, 2026

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Position Summary...

The Director, Emerging Platforms is responsible for defining and scaling Walmart Marketing's emerging platforms strategy, driving customer growth through AI-driven discovery, agentic commerce, next-generation content ecosystems, and innovative marketing technologies. This leader identifies, pilots, measures, and scales new platform opportunities while building strategic partnerships and coordinating execution across Marketing, eCommerce, Product, Global Tech, Data & Analytics, and external partners.

About the team:
The team serves as organizational integrators and innovators, connecting teams, data, and platforms across site, app, and marketing into a unified customer growth engine. They pilot and scale new strategies, tools, and channels to adapt to evolving technology and customer behavior. By reducing operational friction, the team enables faster execution across functions and accelerates high-value customer engagement. Their collaborative approach ensures alignment with business objectives while driving continuous improvement and innovation in marketing planning and strategy.

What you'll do...

Identify emerging technologies, channels, platforms, and shifts in customer behavior and translate them into actionable business opportunities.

Lead pilot-to-playbook programs across AI-mediated discovery, agentic commerce, content ecosystems, and future commerce experiences.

Evaluate and develop strategic partnerships with external platforms, technology providers, and industry partners.

Define success metrics tied to traffic quality, engagement, conversion, customer growth, and business impact.

Build, lead, and develop a high-performing Emerging Platforms team.

Establish a culture of innovation, experimentation, accountability, and continuous learning.

Influence senior executives and cross-functional leaders to align around growth opportunities and strategic priorities.

Translate complex technology trends into clear business strategies and operational plans.

What you'll bring...

Cross-Functional Partnership

Partner with eCommerce teams to understand and shape agentic commerce opportunities.

Work closely with Product and Global Tech to influence AI and MarTech roadmaps.

Serve as a connector across functions to accelerate adoption and scale successful innovations.

Bachelor’s degree in Marketing, Business, Technology, Analytics, or related field.

10+ years of experience leading digital marketing, platform strategy, growth, innovation, product, or technology-focused teams.

Experience launching and scaling new products, platforms, channels, or technologies.

Strong understanding of AI, digital commerce, search ecosystems, content strategy, measurement, and marketing technology.

Demonstrated success operating in ambiguous, rapidly evolving environments.

Exceptional communication, executive influence, and stakeholder management skills.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
Bentonville, Arkansas US-30008: The annual salary range for this position is $110,000.00 - $220,000.00
San Bruno, California US-08848: The annual salary range for this position is $143,000.00 - $286,000.00
Hoboken, New Jersey US-10279: The annual salary range for this position is $132,000.00 - $264,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business, Marketing, Communications, or related field and 4 years' experience in marketing or related field OR 7 years'experience in marketing or related field.
1 year's supervisory experience or experience leading cross-functional projects.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Leading cross-functional projects, Marketing, SupervisoryMasters: Business Administration

Primary Location...

1601 SE 10th St, Bentonville, AR 72716, United States of AmericaWalmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.