Position Summary...

You’ll help lead influencer strategy for the 8th largest retailer in the U.S., shaping how millions of loyal members discover, trust, and fall in love with Sam’s Club through the voices they value most — our creators. From macro influencers to everyday members sharing their finds, you’ll orchestrate how creators tell our brand story in ways that drive real business impact.

This role leads the Sam’s Club Creator Program and broader influencer ecosystem — building scalable, authentic partnerships that amplify brand love, drive membership growth, and inspire shopping behavior. You’ll develop strategy, guide creator storytelling, and oversee best-in-class campaigns that connect emotional storytelling to measurable results.

What you'll do...

We’re looking for someone:

• Who can design and scale an influencer ecosystem that turns authentic advocacy into brand growth.
• Who sees creators not just as marketing partners, but as brand storytellers who drive business performance.
• Who knows how to balance creative authenticity with strategic precision — ensuring every collaboration ladders up to brand and business goals.
• Who can lead a team that understands both the art of influence and the science of measurable impact.
• Who knows how to turn Sam’s Club’s strong brand momentum into creator-led cultural relevance.

In this leadership role, you’ll define what creator excellence looks like for Sam’s Club — building a modern, data-informed influencer marketing engine that drives both brand trust and purchase intent. You’ll partner cross-functionally across marketing, PR, media, and merchandising to make creators a core lever in how we grow. This is your opportunity to elevate Sam’s Club as a creator-first brand and shape the next era of membership-driven storytelling. You’ll Make an Impact By:

• Leading the strategy and day-to-day management of the Sam’s Club Creator Program, driving scale, engagement, and business results.
• Building a creator ecosystem that spans influencers, members, and advocates — ensuring consistent brand voice and authentic storytelling.
• Guiding agency and platform partners from creative brief through execution, pushing for innovative, insight-led campaigns that outperform benchmarks.
• Developing frameworks to evaluate, optimize, and scale influencer partnerships — ensuring alignment with both brand and category priorities.
• Driving influencer measurement and reporting, connecting content performance and engagement to tangible outcomes like consideration, trial, and sales.
• Collaborating with internal partners (brand, media, and merchandising) to integrate creators into broader marketing initiatives.
• Championing influencer best practices across the organization, elevating how the brand leverages creators as a storytelling and commerce driver.
• Mentoring team members and fostering a culture of innovation, curiosity, and excellence in influencer marketing.

You’ll Sweep Us Off Our Feet If You Have:

• 7+ years of experience in influencer or creator marketing, partnerships, or digital strategy, with at least 2 years in a leadership role.
• Proven success developing and scaling influencer programs that drive both brand affinity and business results.
• Deep understanding of the creator economy, social platforms, and emerging trends in content commerce.
• Experience leading cross-functional teams and managing agencies or creator management partners.
• Strong track record of negotiating and nurturing influencer relationships — from large-scale campaigns to community programs.
• Analytical acumen with experience linking influencer KPIs to broader marketing and sales metrics.
• Exceptional communication skills, with the ability to translate complex business goals into clear creative direction.
• A passion for creators, culture, and the power of authentic advocacy to move members to act.

Why This Role Matters The way people shop is changing — influence has become the new word of mouth. You’ll be the architect of how Sam’s Club leverages that shift, turning authentic creator voices into measurable brand growth. This is a high-visibility role that bridges creativity, strategy, and performance — and plays a critical part in defining how Sam’s Club shows up in culture. At Sam's Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet!
-Health benefits include medical, vision and dental coverage

-Financial benefits include 401(k), stock purchase and company-paid life insurance

-Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

For information about PTO, see https://one.walmart.com/notices.

- Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $90,000.00 - $180,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include Regional Pay Zone (RPZ) (based on location).

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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years'
experience in marketing or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Leading cross-functional projects, Marketing or related field, Supervisory experienceMasters: Business Administration

Primary Location...

2101 Se Simple Savings Dr, Bentonville, AR 72712-4304, United States of AmericaWalmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.