Senior Manager, Digital Strategy - Shopper Funnel (Sam's Club)
Walmart
USD 90k-180k / year + Equity
Posted on Apr 24, 2026
Position Summary...
We are seeking a Senior Manager of Shopper Funnel Health to drive growth in the number of members shopping online and increase repeat engagement. This leader will own the end-to-end health of the digital shopping funnel—from visit to conversion to retention—and ensure a steady increase in active and returning eCommerce members.What you'll do...
- Own the strategy to improve funnel conversion and repeat shopping behavior
- Analyze funnel performance (traffic, conversion, frequency, retention) to identify gaps and opportunities
- Partner with Marketing, Membership, Product, and Analytics teams to drive acquisition and engagement strategies
- Develop initiatives to increase first-time online purchases and reduce friction in the shopping journey
- Build programs to improve retention, repeat purchase frequency, and lifetime value
- Define KPIs and build dashboards to monitor funnel health and member behavior
- Lead cross-functional execution of initiatives and ensure alignment across stakeholders
- Drive a culture of testing and continuous optimization across the funnel
Qualifications
- 6–10+ years in eCommerce, growth, marketing, or product roles
- Strong understanding of digital funnels, conversion optimization, and retention strategies
- Proven ability to drive measurable growth in user acquisition and engagement
- Strong analytical and problem-solving skills
- Experience working cross-functionally in complex organizations
- Excellent communication and stakeholder management skills
Preferred Qualifications
- Experience in subscription or membership-based businesses
- Familiarity with CRM, lifecycle marketing, or personalization tools
- Experience with experimentation and performance marketing
Success Metrics
- Growth in active online members
- Increased first-time online conversion rate
- Improved repeat purchase rate and frequency
- Funnel conversion improvements across key stages
- Member lifetime value growth
At Sam's Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet!
-Health benefits include medical, vision and dental coverage
-Financial benefits include 401(k), stock purchase and company-paid life insurance
-Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
- Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $90,000.00 - $180,000.00
Additional compensation includes annual or quarterly performance bonuses.
Additional compensation for certain positions may also include Regional Pay Zone (RPZ) (based on location). At Sam's Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet!
-Health benefits include medical, vision and dental coverage
-Financial benefits include 401(k), stock purchase and company-paid life insurance
-Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
- Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
Bentonville, Arkansas US-09930: The annual salary range for this position is $90,000.00 - $180,000.00
San Bruno, California US-08848: The annual salary range for this position is $117,000.00 - $234,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include Regional Pay Zone (RPZ) (based on location).
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Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Minimum Qualifications: Bachelor’s degree in Communications, Marketing, Business, or related field and 4 years’ experience in public relations, communications, or related field OR 6 years’ experience in public relations, communications, or related area.Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Communications, Communications - Social Media, Marketing, Walmart, Web Media Strategy
