Senior Manager, Digital Strategy - Basket Building (Sam's Club)
Walmart
USD 90k-180k / year + Equity
Posted on Apr 24, 2026
Position Summary...
We are seeking a Senior Manager of Basket Building to drive increases in Average Order Size (AOS) and Average Order Value (AOV) across Sam’s Club eCommerce. This leader will own the strategy and execution of initiatives that encourage members to add more items to their carts, increase basket value, and improve overall shopping efficiency.What you'll do...
- Own end-to-end strategy to increase AOS and AOV across digital channels
- Identify and scale high-impact basket-building tactics (e.g., cross-sell, upsell, bundles, subscriptions, thresholds)
- Partner closely with Product, Merchandising, Marketing, and Data Science to deliver cohesive experiences
- Leverage data to identify member behavior patterns and unlock incremental basket growth opportunities
- Define, test, and optimize site experiences (PDP, cart, checkout, post-purchase)
- Build and prioritize a roadmap of experiments with clear success metrics
- Drive alignment across senior stakeholders and influence roadmap prioritization
- Monitor performance and report on key KPIs, including AOS, AOV, attach rates, and conversion impact
Qualifications
- 6–10+ years in eCommerce, digital product, merchandising, or growth roles
- Proven track record of driving revenue growth through basket optimization or similar levers
- Strong analytical skills with experience using data to inform decisions
- Experience leading cross-functional initiatives in a matrixed organization
- Ability to influence without authority and operate at both strategic and tactical levels
- Familiarity with experimentation frameworks and A/B testing
Preferred Qualifications
- Experience in retail or membership-based business models
- Background in personalization, recommendations, or pricing strategy
- MBA or equivalent experience
Success Metrics
- Growth in AOS and AOV
- Increased attach rates and multi-item baskets
- Incremental revenue driven by basket-building initiatives
- Experiment velocity and win rate
At Sam's Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet!
-Health benefits include medical, vision and dental coverage
-Financial benefits include 401(k), stock purchase and company-paid life insurance
-Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
- Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
Bentonville, Arkansas US-09930: The annual salary range for this position is $90,000.00 - $180,000.00
San Bruno, California US-08848: The annual salary range for this position is $117,000.00 - $234,000.00
Additional compensation includes annual or quarterly performance bonuses.
Additional compensation for certain positions may also include Regional Pay Zone (RPZ) (based on location). At Sam's Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet!
-Health benefits include medical, vision and dental coverage
-Financial benefits include 401(k), stock purchase and company-paid life insurance
-Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
- Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
Bentonville, Arkansas US-09930: The annual salary range for this position is $90,000.00 - $180,000.00
San Bruno, California US-08848: The annual salary range for this position is $117,000.00 - $234,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include Regional Pay Zone (RPZ) (based on location).
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Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Minimum Qualifications: Bachelor’s degree in Communications, Marketing, Business, or related field and 4 years’ experience in public relations, communications, or related field OR 6 years’ experience in public relations, communications, or related area.Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Communications, Communications - Social Media, Marketing, Walmart, Web Media Strategy
