Manager, Marketing Planning and Strategy - Digital Asset Management (DAM) Librarian
Walmart
Marketing & Communications
USD 80k-155k / year + Equity
Posted on Apr 11, 2026
Position Summary...
What you'll do...
Immigration sponsorship is not available for this role. Applicants must be authorized to work for any employer in the United States without current or future visa sponsorship. As marketing evolves through increasingly complex content ecosystems, growing asset volumes, and expanding digital channels, Sam’s Club is focused on ensuring that content is structured, governed, and accessible to drive efficiency and consistency at scale. The Manager, Digital Asset Management (DAM) Librarian plays a critical role in operationalizing this foundation. This role sits at the intersection of Marketing Strategy, Creative, Brand, Legal/Compliance, Channel teams (Ecom, Paid, Non-Paid), and Product/Technology—ensuring digital assets are properly governed, easily discoverable, and aligned to business and operational needs. You will bring clarity and structure to complex, cross-functional content workflows—translating business requirements into scalable DAM frameworks, metadata strategies, and operational processes. You will serve as a subject matter expert for DAM governance, taxonomy, and asset lifecycle management, driving alignment between business priorities and DAM platform capabilities.What You'll Do:
Digital Asset Management (DAM) Governance & Strategic Ownership
- Own and evolve the DAM governance framework, including metadata standards, taxonomy, naming conventions, and access controls.
- Serve as the subject matter expert (SME) for DAM strategy, influencing enterprise standards and best practices.
- Partner with Creative, Brand, Legal, and Compliance stakeholders to ensure rights management, licensing, and usage governance are consistently applied.
- Drive adoption of governance standards across business teams through influence, documentation, and enablement.
- Design and maintain scalable metadata schemas, controlled vocabularies, and taxonomy structures aligned to business and user needs.
- Lead initiatives to improve asset discoverability, search relevance, and reuse through structured metadata strategies.
- Establish quality benchmarks and audit mechanisms to ensure metadata accuracy, consistency, and completeness.
- Act as the escalation point for complex taxonomy or metadata challenges.
- Own end-to-end asset lifecycle processes including ingestion, metadata enrichment, versioning, archival, and expiration policies.
- Define and optimize workflows that ensure assets are organized, compliant, and efficiently managed at scale.
- Conduct audits and implement controls to maintain a high-quality, compliant asset repository.
- Serve as the final gatekeeper for all assets entering the DAM, ensuring alignment with metadata standards, taxonomy, naming conventions, and quality requirements.
- Review and approve assets prior to publication to ensure brand compliance, legal/rights adherence, and metadata completeness.
- Establish and manage intake and approval workflows, including required fields, validation rules, and escalation paths.
- Partner with Creative, Brand, and Legal teams to resolve asset discrepancies, compliance issues, and approval exceptions.
- Reject or route back assets that do not meet established standards, providing clear guidance for remediation.
- Continuously refine intake processes to improve speed, accuracy, and consistency of asset onboarding.
- Lead cross-functional alignment with stakeholders to improve DAM usage and integration into business workflows.
- Develop and deliver training, documentation, and best practices to increase DAM adoption and effective usage.
- Act as a trusted advisor to partners, translating business needs into DAM structure and governance solutions.
- Identify gaps in DAM processes, tools, and workflows; recommend and drive improvements in partnership with Product and Engineering teams.
- Influence DAM platform roadmap by advocating for features that enhance metadata management, searchability, and user experience.
- Define and track KPIs such as asset reuse, search success rate, and metadata completeness to guide optimization efforts.
- Leverage data and user feedback to continuously improve DAM performance and scalability.
- 5–8 years of experience in Digital Asset Management (DAM), Marketing Operations, Content Operations, or related fields.
- Experience working cross-functionally with both business stakeholders (Creative, Brand, Marketing) and technical teams (Product, Engineering).
- Strong expertise in metadata strategy, taxonomy design, controlled vocabularies, and information architecture.
- Experience establishing or managing asset intake, review, and approval workflows within a DAM system.
- Familiarity with enterprise DAM platforms and broader marketing technology ecosystems.
- Exposure to automation or AI-assisted metadata tagging, content classification, or workflow optimization is a plus.
- Strong project management and stakeholder alignment skills, with the ability to operate effectively in a matrixed organization.
- Ability to translate business needs into structured DAM requirements and scalable processes.
- Analytical mindset with a focus on process improvement, governance, and operational efficiency.
- Strong communication skills with the ability to simplify complex DAM concepts for diverse audiences.
About Sam's Club:
Sam Walton opened the first Sam's Club in 1983 to meet a growing need among customers who wanted to buy merchandise in bulk. Since then, Sam's Club has grown rapidly, opening more than 600 clubs in the U.S. and 100 clubs internationally. By offering affordable, wholesale merchandise to members, Sam's Club helps make saving simple for families and small business owners. Sam's Club employs about 110,000 associates in the U.S. The average club is 134,000 square feet and offers bulk groceries and general merchandise. Most clubs also have specialty services, such as a pharmacy, an optical department, a photo center, or a tire and battery center.
Future Ways of Working:
Our company's success can be attributed to our employees. While technology has allowed us to be effective while working remotely, there is no substitute for being in the office together; it helps to shape our culture, collaborate, innovate, build relationships, and move more quickly. We strive to provide flexibility in order to promote a healthy work-life balance but recognize that in-person interactions are important to our culture and shared success. We'll meet in person on a regular and purposeful basis.
Benefits:
Beyond our great compensation package, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.
Equal Opportunity Employer:
Sam’s Club is an Equal Opportunity Employer – by choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting, and valuing unique styles, experiences, identities, ideas and opinions while being welcoming of all people.
The above information has been designed to indicate the general nature and level of work performed in the role. It is not designed to contain or be interpreted as a comprehensive inventory of all responsibilities and qualifications required of employees assigned to this job. The full Job Description can be made available as part of the hiring process.
#LI-onsite At Sam's Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet!
-Health benefits include medical, vision and dental coverage
-Financial benefits include 401(k), stock purchase and company-paid life insurance
-Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
- Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $80,000.00 - $155,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include Regional Pay Zone (RPZ) (based on location).
ㅤ
ㅤ
ㅤ
ㅤ
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor's degree in Business, Marketing, Communications, or related field and 1 year's experience in marketing or related field OR 5 years'experience in marketing or related field.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Marketing or related fieldMasters: Business Administration
