Senior Director, Personalization
Walmart
Sales & Business Development
USD 130k-260k / year
Posted on Mar 25, 2026
Position Summary...
Sam’s Club is building enterprise personalization as a core growth engine — not as a marketing tactic, but as a scalable, data-driven decisioning capability that powers how we engage, serve, and grow our members across every touchpoint.As Senior Director, Personalization, you will own the end-to-end personalization value chain — from defining the enterprise vision and unified roadmap, to translating deep member understanding into Next Best Action (NBA) logic, to institutionalizing a closed-loop measurement system that continuously improves member and business outcomes.
Reporting to the Group Director, Data Science- Experience Insights and Transformation, you will operate as the enterprise quarterback for personalization across Marketing, In-Club, eCommerce, Membership, and Operations. This role requires executive presence, deep personalization expertise, strong data fluency, and the ability to influence at the C-suite level.
This is not a campaign role. This is an enterprise capability-building role — benchmarking against top industry leaders— and unlocking next-generation, agentic personalization capabilities delivered at scale.
What you'll do...
1. Set the Enterprise Personalization Vision & Unified Roadmap- Define why personalization matters for Sam’s Club and where it creates the greatest member and enterprise value.
- Build and align a unified, cross-channel roadmap spanning in-club, digital, marketing, and membership.
- Prioritize journeys and use cases that drive measurable outcomes (growth, retention, Plus penetration, omnichannel engagement, lifetime value).
- Align stakeholders on sequencing, tradeoffs, and investment priorities — then ensure disciplined execution.
- Define the enterprise member understanding foundation — signals, features, behaviors, and predictive inputs required to power personalization.
- Partner closely with Business Insights, Data Science, AI, and Membership teams to elevate how data is structured, synthesized, and activated.
- Translate behavioral hypotheses into an insights agenda that fuels NBA use cases.
- Own the definition and evolution of Next Best Action logic (rules + ML + prioritization frameworks).
- Establish enterprise guardrails (eligibility, offer economics, fairness, fatigue, value exchange) that protect long-term member trust.
- Design and implement the enterprise personalization measurement framework.
- Set standards for experimentation (A/B testing, holdouts, causal inference) that balance speed with rigor.
- Ensure all personalization initiatives are measurable, repeatable, and scalable beyond a single journey or channel.
- Build closed-loop feedback systems that continuously refine decisioning logic based on performance data.
- Translate complex insights into clear, executive-ready narratives for C-suite leadership.
- Evaluate third-party and Walmart enterprise capabilities to determine best-fit solutions for scaling personalization.
- Identify and unlock next-generation personalization capabilities that enable real-time, adaptive, and increasingly agentic member experiences.
- Benchmark against industry leaders to ensure Sam’s Club is building world-class personalization infrastructure.
- Ensure solutions are enterprise-ready and scalable across millions of members.
- Serve as the enterprise thought leader and strategic advisor on personalization.
- Deliver executive-level presentations and influence investment decisions at the C-suite level.
- Drive cross-functional execution across Marketing, Merchandising, Operations, Membership, eCommerce, Data & Analytics, and Technology.
- Champion collaboration and operating rhythms to mobilize partners and drive outcomes.
- Develop and mentor your team while elevating personalization literacy across the enterprise.
- Proven track record of building and scaling an enterprise personalization or decisioning capability — not just campaigns, but infrastructure.
- Deep experience defining NBA frameworks, prioritization logic, and optimization models (rules-based and ML-enabled).
- Ability to design guardrails that balance growth, economics, and responsible personalization.
- Strong background in analytics, experimentation, and causal inference.
- Demonstrated ability to translate complex data into actionable strategic direction.
- Experience partnering with Data Science and AI teams to operationalize predictive models at scale.
- Ability to architect scalable insight frameworks that power enterprise decisioning.
- Executive presence with experience delivering to C-suite stakeholders.
- Exceptional storytelling skills — able to translate technical concepts into strategic business narratives.
- Experience aligning cross-functional enterprise stakeholders around a unified roadmap.
- Experience delivering personalization at scale across multiple channels and large member/customer bases.
- Ability to evaluate third-party technology ecosystems and enterprise capabilities.
- Proven ability to operate effectively by mobilizing cross-functional partners.
- Experience building and developing high-performing teams.
- Commitment to integrity, leadership, and enterprise collaboration.
- Ability to drive change management in complex organizations.
-Health benefits include medical, vision and dental coverage
-Financial benefits include 401(k), stock purchase and company-paid life insurance
-Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
- Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $130,000.00 - $260,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include Regional Pay Zone (RPZ) (based on location).
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Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor’s Degree in Marketing, Business Administration, Finance or related field and 4 years’ experience in retail, consumer packaged goods, customer relationship management or related field or 8 years’ experience in retail, consumer packaged goods, customer relationship management or related field.4 years’ supervisory experience
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Experience in customer relationship management, personalization, marketing or related field., Master’s Degree in Business Administration or related field, Supervisory experience
