Senior Manager, Marketing Email - Walmart Data Ventures
Walmart
What you'll do at
Position Summary...
Join Walmart Data Ventures as a Sr. Manager, Marketing Email and help shape and implement our B2B digital marketing strategy. Reporting directly to the Director, Marketing Operations, you'll lead the end-to-end email campaign process—building integrated campaigns across email and driving measurable growth through automation, personalization, and insightful reporting. This is a high-visibility, hands-on role where you'll collaborate with creative and product marketing teams to deliver the best campaigns that engage prospects and nurture clients. If you are passionate about using technology and data to tell compelling stories, we want to hear from you!About Walmart Data Ventures
Walmart Data Ventures is transforming retail by turning Walmart's unmatched first-party data into actionable insights. Serving 255 million customers across 10,500+ stores and eCommerce sites in 19 countries, we empower merchants and brands to make smarter, faster decisions through our Scintilla insights platform—now available in the U.S., Mexico, and Canada.
Scintilla, meaning “spark,” captures our mission: to ignite impactful ideas from even the smallest data points. We help businesses improve every step of the customer and product journey, driving real results. Join us and be part of a team that's redefining the future of retail through data-driven innovation.
What you'll do...
Develop a holistic email marketing plan to manage the right frequency, schedule, and context mix to achieve our goals and increase the engagement of our prospect and customer base.
Collaborate with company partners to support enterprise, branding, important seasonal campaigns, categories and business initiatives.
Improve email automation and CRM practices, driving cross-team collaboration to enhance content strategies and customer segmentation.
Partner with data science, RevOps, and platform teams to analyze customer behavior and identify relevant insights for email marketing.
Establish, track, and report on goals for email campaigns, sharing recommendations with partners and leadership.
Design and implement marketing experiments to test messaging, content, and segmentation, building a Best Practices Playbook.
Work with Product Marketing Management and creative teams to launch on-brand, impactful campaigns using internal and external tools.
Manage an integrated digital campaign calendar across email, web, and LinkedIn.
Ensure compliance regulations and deliverability best practices for all audiences.
Stay current on industry trends and best practices, providing strategic input on email marketing direction.
Evaluate and improve the effectiveness of email programs, incorporating feedback and supporting continuous improvement.
What you'll bring...
Bachelor's degree in marketing, business, retail operations, or related field, with 4+ years of experience in email marketing, corporate communications, or public relations.
Expertise in email automation platforms (e.g., Marketo, Braze, Salesforce) and hands-on experience managing email automation workflows.
Knowledge of email compliance regulations and deliverability best practices.
Experience improving email list management and audience segmentation strategies, using advanced data analysis to ensure targeted, personalized, and high-performing email campaigns that grow engagement and conversion.
Experienced at conducting research, analyzing data, developing insights, and communicating applicable recommendations to measure email performance and lead decisions based on important metrics.
Customer-centric approach, always looking to understand and enhance the user experience.
Experience working in B2B startup or high-growth environments.
Campaign management skills demonstrating the ability to plan, craft, execute, and manage marketing emails end to end; includes project management skills whereby you will manage multiple campaigns and calendars at the same time.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
Hoboken, New Jersey US-10279:The annual salary range for this position is $108,000.00-$216,000.00
Bentonville, Arkansas US-09401:The annual salary range for this position is $90,000.00-$180,000.00
Additional compensation includes annual or quarterly performance bonuses.
Additional compensation for certain positions may also include:
- Stock
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
