(USA) Senior Manager, Insights Consulting- Customer and Competitive Intelligence
Walmart
Position Summary...
What you'll do...
Walmart is focused on shaping strategies to exceed our customers’ expectations and become the first choice for everything our they need, however they want to shop. As the Senior Manager of Customer & Competitive Intelligence at Walmart, you will play a pivotal role in understanding the Walmart customer. This position requires the ability to distill and deliver insights that help drive both strategy and execution. Core responsibilities of the role include conducting both qualitative and quantitative research, and analyzing & synthesizing data into valuable brand & customer insights that inform our marketing and customer engagement efforts.
You’ll make an impact by:
- Managing multiple cross-functional research and analytics projects that support our Customer Insights and Strategy team
- Exhibiting strong research acumen across the various methodologies, understanding how insights can most effectively inform strategies and optimizations.
- Leading campaign measurement studies across the creative lifecycle, including tracking and analyzing ad performance of Linear TV, Broadband/Streaming, Online Video, and Social.
- Synthesizing research and analytical findings to present clear, actionable recommendations to inform campaign strategies and investments.
- Identifying best practices and principles that can be leveraged for future campaign and creative development.
- Translating complex models, methodologies, and analytics into simple and actionable output.
- Leveraging your thought leadership skills to identify, plan, and prioritize primary research for potential optimizations.
- Effectively managing external research vendors, ensuring that deliverables are aligned with timelines and learning objectives.
- Clearly and confidently presenting findings to senior leadership, demonstrating strong storytelling skills to convey complex information effectively, and possessing the emotional intelligence to navigate sensitive findings with empathy.
- Contributing to a high-performance culture delivering multiple projects and priorities in a fast-paced environment.
- Providing guidance on optimal data sources and efficient methods to gather complex and appropriate data sets for analysis.
- Collaborating with stakeholders, leadership, cross-functional teams, and external business partners/ vendors to develop consultative solutions for medium to large projects.
- Ensuring business needs are being met by evaluating the ongoing effectiveness of current plans and initiatives; and soliciting, evaluating, and applying suggestions for improving efficiency and cost effectiveness.
Minimum Qualifications...
- BA/BS in Business Administration, Marketing, Research, or related field required (Graduate degree preferred)
- 7+ years of work experience in Marketing Research or Consumer Insights
- Strong knowledge of qualitative, quantitative, syndicated and first party search tools
- Experience with qualitative and quantitative research methods, research design, and defining and evaluating business KPIs
- Excellent analytic problem and critical-thinking skills
- Deep knowledge of the retail industry marketplace dynamics and trends influencing change
- Outstanding written communication and story-telling skills
- Ability to deliver and thrive under tight deadlines
- Adaptable and can work confidently amidst ambiguity, uncertainty, and/or when direction has changed
- Excellent project management skills, in a face-paced environment, with proven ability to lead multiple projects and priorities
You will sweep us off our feet if…
- You have expertise in measuring and evaluating ad campaigns and marketing KPIs from Linear TV, Broadband/Streaming, and Online Video
- You have an insatiable desire to understand the evolving Walmart customer
- You have a positive attitude, demonstrate empathy, and are committed to continuous learning in a collaborative environment
- You have a demonstrated ability in leading and influencing cross-functional teams and projects, and in gaining buy-in from stakeholders and senior leaders
- You have an analytical ability to synthesize information, as well as expertise in defining research goals and KPIs, triangulating findings, creating data-driven insights, and gaining confidence and trust of stakeholders
- You have impeccable communications experience breaking down complex analytical insights and key findings and delivering to senior leadership in a clear and concise manner
Live our Values
Culture Champion
• Models the Walmart values to foster our culture; holds oneself and others accountable; and supports Walmart’s commitment to communities, social justice, corporate social responsibility, and sustainability; maintains and promotes the highest standards of integrity, ethics and compliance.
Servant Leadership
• Acts as an altruistic servant leader and is consistently humble, self-aware, honest, and transparent.
Curiosity & Courage
• Demonstrates curiosity and a growth mindset; fosters an environment that supports learning, innovation, and intelligent risk-taking; and exhibits resilience in the face of setbacks.
Digital Transformation & Change
• Seeks and implements continuous improvements and encourages the team to leverage new digital tools and ways of working.
Deliver for the Customer
• Delivers expected business results while putting the customer first and consistently applying an omni-merchant mindset and the EDLP and EDLC business models to all plans.
Strategic Thinking
• Adopts a holistic perspective that considers data, analytics, customer insights, and different parts of the business when making plans and shaping the team’s strategy.
Diversity, Equity & Inclusion
• Identifies, attracts, and retains diverse and inclusive team members; builds a high-performing team; embraces diversity in all its forms; and actively supports diversity goal programs.
Collaboration & Influence
• Builds strong and trusting relationships with team members and business partners; works collaboratively and cross-functionally to achieve objectives; and communicates with energy and positivity to motivate, influence, and inspire commitment and action.
Talent Management
• Creates a discipline and focus around developing talent, promotes an environment allowing everyone to bring their best selves to work, empowers associates and partners to act in the best interest of the customer and company, and regularly recognizes others’ contributions and accomplishments.
About Walmart Marketing
Named Ad Age's Marketer of the Year in 2022, you'll join an internationally recognized team of thinkers, creators, and problem solvers passionate about helping people save money and live better.
Walmart Marketing is a dynamic, multidimensional organization dedicated to redefining how the world shops through impactful creative and fast-paced innovation - all grounded in customer insights and brand strategy. We live out our company values each day while striving to exceed customer expectations and drive growth for the company.
We orchestrate marketing campaigns and experiences that reach millions of daily shoppers. Our work spans the digital and physical spaces and combines the work of numerous internal teams and external advertising and media agencies. Our teams work together to show our customers how they can save money and live better. If you are motivated by complex challenges and want to build the future of commerce and consumer services, a Marketing role at Walmart could be what you've been looking for.
Benefits & Perks:
Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.
Equal Opportunity Employer
Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, ideas and opinions – while being inclusive of all people.
Who We Are
Join Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But you’ll quickly find we’re a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world’s most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement. From day one, you’ll be empowered and equipped to do the best work of your life. careers.walmart.com
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $90,000.00-$180,000.00
Additional compensation includes annual or quarterly performance bonuses.
Additional compensation for certain positions may also include:
- Stock
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor's degree in Business Administration or related field and 4 years' experience in marketing research, data analytics, consulting, or related field OR 6 years' experience in marketing research, data analytics, consulting, or related field.Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Customer Analytics in Retail Operations, Leading a cross-functional team, Supervisory Masters: Business Administration
