SEO Manager, Digital Media, Sam's Club
Walmart
Position Summary...
It is an exciting time to be at Sam's Club! We're in the pursuit of delivering the best member experiences, benefits, and products with great value this year. It's "game on" as we aim to successfully scale our business, define our brand, and support our communities. Our mission is to help members live better by providing great value on products and services for their homes and businesses. Join us and be part of a dynamic team that's dedicated to making life better for our members.Sam’s Club is seeking an experienced SEO Manager with 3-5 years of hands-on experience in SEO, preferably in the e-commerce space. In this role, you will focus on on-page optimizations for our category, product listing, and product pages, working closely with our site merchandising team. The ideal candidate is both strategic and detail-oriented, with a proven track record of using data-driven insights to improve organic traffic and revenue.
What you'll do...
Audit and optimize category and product pages for search visibility, including meta tags, keyword usage, content, and internal linking.
Oversee multiple SEO projects and workflows simultaneously, collaborating with cross-functional teams (e.g., site merchandising, content, product, site ops, etc.).
Use BrightEdge, SEMRush, Google Search Console, Adobe Analytics and other SEO and analytics tools to track key metrics (traffic, keyword rankings, revenue), draw insights, and make recommendations.
Monitor performance of SEO campaigns and initiatives and provide regular updates and reporting to the Senior Manager and other stakeholders.
Stay updated with industry best practices, algorithm changes, and emerging SEO trends to keep Sam’s Club on the cutting edge.
Analyze search trends, user behavior, and competitive landscapes to uncover opportunities that drive organic growth.
Act as the SEO subject matter expert and provide guidance on SEO strategy, key word research, prioritization, and execution to ensure all teams understand the impact of SEO efforts.
Required Qualifications
3-5 years of SEO experience, preferably in e-commerce.
A strong understanding of on-page SEO and ranking factors, keyword research, SEO copywriting, and content strategy.
Excellent verbal and written communication skills, with the ability to explain complex SEO concepts to non-technical audiences. You’re comfortable reaching out to diverse teams and stakeholders across the organization.
Strong organizational skills with the ability to manage timelines and stakeholder expectations effectively.
A data-driven approach to identifying problems, proposing solutions, and measuring impact.
Bachelor’s degree in Marketing, Communications, Business, or a related field is preferred.
Preferred Qualifications:
Experience or familiarity with Google Merchant Center and product feeds
Understanding of HTML, CSS, and structured data, allowing for improved on-page optimization and technical SEO implementation.
Strong analytical skills and ability to analyze large datasets.
Prior experience in retail or e-commerce industry.
Knowledge of local SEO strategies and experience working with multi-location businesses is a plus.
- Health benefits include medical, vision and dental coverage
- Financial benefits include 401(k), stock purchase and company-paid life insurance
- Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
- Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $80,000.00-$155,000.00
Additional compensation includes annual or quarterly performance bonuses.
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor’s degree in Marketing, Business, or related field and 2 years’ experience in marketing or related field OR 4 years’ experience in marketing or related field.Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Digital marketing (for example, affiliate marketing, display advertising), Working with a cross-functional team
