Senior Manager, Marketing Planning And Strategy - Acquisition
Walmart
Position Summary...
What you'll do...
We are seeking a dynamic and experienced Senior Manager for Membership Acquisition Integrated Marketing Planning. This role will be responsible for developing and executing strategic marketing plans to drive membership growth and retention. The ideal candidate will have a strong background in integrated marketing, data analysis, and team leadership. This role will work out of our home office in Bentonville, AR and report to the Senior Director, Marketing Planning and Strategy.
What you'll do:
- Strategic Planning: Develop and implement comprehensive marketing plans to acquire new members and retain existing ones.
- Campaign Management: Oversee the creation, execution, and optimization of multi-channel marketing campaigns, including digital, social media, email, direct mail, and events.
- Data Analysis: Utilize data and analytics to measure campaign effectiveness, identify opportunities for improvement, and inform strategic decisions.
- Team Leadership: Lead and mentor a direct report, fostering an environment of collaboration and continuous improvement.
- Budget Management: Manage marketing budgets, ensuring cost-effective allocation of resources to maximize ROI.
- Stakeholder Collaboration: Work closely with cross-functional teams, including Membership Marketing Strategy, Membership business leads, media & channel execution partners, to align marketing strategies with business objectives.
- Market Research: Conduct market research to stay informed about industry trends, competitor activities, and customer needs.
- Reporting: Prepare and present regular reports on marketing performance, providing insights and recommendations back to business teams to inform them of effectiveness of Marketing support to their business objectives.
What you'll bring:
- Bachelor’s degree in Marketing, Business Administration, or a related field. MBA or advanced degree preferred.
- 5+ years of experience in marketing, with a focus on membership acquisition & loyalty.
- Proven track record of managing and developing high-performing teams.
- Strong analytical and problem-solving skills, with the ability to translate data into actionable strategies.
- Excellent verbal and written communication skills, with the ability to present complex information clearly and concisely.
- Proficiency in marketing automation tools, CRM systems, and data analytics software.
- Innovative thinking with a passion for developing cutting-edge marketing strategies.
The above information has been designed to indicate the general nature and level of work performed in the role. It is not designed to contain or be interpreted as a comprehensive inventory of all responsibilities and qualifications required of employees assigned to this job. The full Job Description can be made available as part of the hiring process.
Benefits & Perks:
Beyond our great compensation package, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.
Equal Opportunity Employer:
Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions – while being inclusive of all people.
Who We Are:
Sam Walton opened the first Sam's Club in 1983 to meet a growing need among customers who wanted to buy merchandise in bulk. Since then, Sam's Club has grown rapidly, operating nearly 600 clubs in the US and more than 200 internationally. By offering affordable, wholesale merchandise to members, you’ll help make saving simple for families and small business owners. Yes, we are a division of the Fortune #1 company, Walmart, Inc. and you’ll quickly find that we’re a company that wants you to feel comfortable bringing your whole self to work. A career at Sam’s Club is where the world’s most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our clubs. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement. From day one, you’ll be empowered and equipped to do the best work of your life. careers.walmart.com
At Sam's Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet!
- Health benefits include medical, vision and dental coverage
- Financial benefits include 401(k), stock purchase and company-paid life insurance
- Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
- Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $90,000.00-$180,000.00
Additional compensation includes annual or quarterly performance bonuses.
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years'experience in marketing or related field.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Leading cross-functional projects, Marketing or related field, Supervisory experience Masters: Business Administration
