Senior Director, Membership Growth- Sam’s Club
Walmart
Position Summary...
What you'll do...
About the Role:
Sam’s Club is Member obsessed and growing fast. Increasing our Membership base sits at the core of the company’s growth, and we’re searching for a Senior Director of Membership Growth to lead Membership performance and Membership strategy in a way that will continue to increase membership at a blistering pace for years to come. Everything starts with Membership at Sam’s Club, and we’re looking for a talented leader to sit at the heart of driving membership growth at one of the fastest growing, most loved and most trusted memberships in retail.
What You’ll Do:
Reporting to the VP of Membership, this highly visible and influential role will:
- Growth Strategy: Be the business owner that develops and implements united, comprehensive strategies to profitably grow membership base and income in both the near and short-term. Leading the creation, implementation, and buy-in for member-focused business plans that drive growth in our targeted member segments.
- Performance: constantly driving us toward greater efficiency and effectiveness of Membership growth efforts by utilizing a deep analytical understanding of performance drivers to identify pockets of opportunity and influence cross-functionally to improve financial performance and member experience along with key partners. Champion a testing, learning, and innovating approach toward more efficient growth (e.g. conversion rate improvements, incrementality testing, upper-funnel messaging, identifying the right prospects through analytical rigor, balancing acquisition counts against member lifetime value, encouraging upsell to plus memberships, understand drivers/behaviors of renewal).
- Financial Performance: Lead in ensuring financial goals are met and can be explained, and that actions are being taken to continuously improve performance. Own and develop our analytics/data science roadmap to unlock additional insights. Effectively communicate results and actions to executive leadership, including overseeing budgets for Sam's Club member promotion programs.
- Marketing Approach: Ensure the Membership strategy is encompassed into a united marketing approach that builds sustainable growth in membership counts, income, and membership/brand perceptions.
- Membership Strategy & Innovation: Develops and champions transformational and innovative change for multiple integrated strategies across the business by creating a compelling vision and strategy, including the overall membership value proposition, with the ultimate intent of making Sam’s Club the most loved membership in retail. Integrating and championing high-profile initiatives, partnering with multiple business sponsors, eliminating barriers, and obtaining buy in from executive leadership.
- Membership Insights and Strategic Roadmap: Create and maintain a strategic Membership roadmap to grow Sam’s Club over the long-term, including features/benefits and capabilities that will drive growth for years to come based on extensive member research. Help be the “voice of the Member” to our cross-functional partners.
What You’ll Bring:
- You thrive in an environment where you have the freedom, scope and responsibility to find innovative ways to impact the business
- You want to lead within and be part of a passionate, smart, hard-working, Member-obsessed culture
- You are a polished communicator with ability to communicate with data and information in a clear and concise fashion. You are passionate about not just sharing data but telling a story through meaningful insights
- You are a leader who loves to build collaborative, talented, high-performing teams and strives to balance high empathy with high accountability.
- You thrive when working fast, playing well with others, and conquering diverse challenges every day by building strong working relationships across teams
- You have experience understanding and optimizing the interplay between brand marketing, digital/performance marketing, digital/eCommerce conversion and experience
- You know how to manage a P&L and utilize performance to drive your strategic roadmap
- You have a passion for understanding and solving customer/Member problems and developing solutions that customers/members love
- You are someone who enjoys working collaboratively but can ultimately execute projects independently and confidently
The above information has been designed to indicate the general nature and level of work performed in the role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. The full Job Description can be made available as part of the hiring process.
About the Company:
Working at Sam's Club means leveraging the advantages of Walmart's scale while moving with speed! Yes, we are a division of the Fortune #1 company, Walmart, Inc., and you'll quickly find that we're a company that wants you to feel comfortable bringing your whole self to work. A career at Sam's Club is where the world's most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our clubs. Join us and you'll discover why our company is a world leader in belonging, sustainability, and community involvement. From day one, you'll be empowered and equipped to do the best work of your life.
Equal Opportunity Employer:
Sam’s Club is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.
At Sam's Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet!
- Health benefits include medical, vision and dental coverage
- Financial benefits include 401(k), stock purchase and company-paid life insurance
- Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
- Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $130,000.00-$260,000.00
Additional compensation includes annual or quarterly performance bonuses.
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor's degree in Business, Marketing, Communications, or related field and 4 years' experience in marketing or related field OR 7 years'experience in marketing or related field.
1 year's supervisory experience or experience leading cross-functional projects.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Leading cross-functional projects, Marketing or related field, Supervisory experience Masters: Business Administration
