Senior Director Acquisition Optimization
Walmart
Position Summary...
What you'll do...
About Walmart+
Walmart+, Walmart’s membership program, helps members save more time and money with benefits such as Free delivery from store, Free shipping no minimum, Member prices on fuel, Video streaming with Paramount+ and so much more. The Walmart+ Acquisition team is accountable for driving membership growth by acquiring new trial and paid members through offers, plan types, enrollment optimization and trial conversion efforts.
We are looking for a talented Senior Director, Walmart+ Member Acquisition to define and shape the long-term vision for sustained acquisition growth. The ideal candidate is someone who can combine a member-first mindset with a bias for action to quickly drive results for our members and for the business. This candidate must have the ability to get things done by influencing key stakeholders across a wide range of teams within Walmart. We are looking for someone who will think big, ruthlessly prioritize to focus on the highest impact efforts, and mobilize cross-functional partners to execute against an aggressive growth roadmap. This is a high visibility role with the ability to make a significant impact on our business goals.
What you’ll do…
- Develop and evolve overall membership acquisition strategy based on past learnings, future growth objectives and competitive context.
- Identify, build and launch new offers and incentives that drive trial and/or paid membership growth.
- Lead program development for Walmart+ Assist and Walmart+ Student plan types; evaluate other short- and long-term key cohort opportunities.
- Own performance reporting and identify new initiatives to optimize against key metrics such as trial signups, paid member signups and trial-to-paid member conversion.
- Drive continuous test & learn approach in partnership with product and marketing growth teams.
- Partner with product, technology and marketing teams to prioritize acquisition feature development and investments across relevant Walmart+ roadmaps.
- Cultivate an environment where associates respect and adhere to company standards of integrity and ethics by integrating these values into all programs and practices; developing consequences for violations or non-compliance; and supporting the Open-Door Policy.
A successful candidate will be able to demonstrate the following:
Skills and experience:
- Deep understanding of digital customer experiences and user behaviors
- Problem structuring and solving, getting to the heart of the problem
- Analytical skills, ability to turn both data and customer insights into actionable results
- Comfort with uncertainty and ambiguity
- Business intuition
- Team management: People development, coaching, mentoring
- Stakeholder management
Personal and professional traits:
- Professional maturity, judgment
- Curiosity
- Aligned to Walmart values: service to customer (member); respect for individual; strive for excellence; act with integrity
- Collaborative / team oriented
- Proactivity / ownership
- Ability to build strong working relationships and influence a range of partners
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor's degree in Business Administration or related field and 7 years' experience in strategy, marketing, data analytics, consulting, or related field OR 10 years' experience in strategy, marketing, data analytics, consulting, or related field
5 years' supervisory experience or experience leading cross-functional teams.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Experience in:
- Subscription / membership growth strategy
- Collaboration with product, technology and marketing partners
- Driving results in a matrixed organization
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $130,000.00-$260,000.00
Additional compensation includes annual or quarterly performance bonuses.
Additional compensation for certain positions may also include:
- Stock
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Minimum Qualifications: Bachelor’s degree in Business, Statistics, Social Science, Communications, or related field and 7 years’ experience in retail merchandising, operations management, or related area OR 9 years’ experience in retail merchandising, operations management, or related area. 3 years’ supervisory experience.Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Working on cross-functional teams or projects Masters, Masters: Computer Science, Masters: Supply Chain, Masters: Transportation
