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Director, Product Marketing and Research



Marketing & Communications, Product
Bentonville, AR, USA
Posted on Tuesday, July 2, 2024

Position Summary...

What you'll do...

About the Team

Innovation, curiosity, and learning are at the core of everything we do at Walmart, driving our commitment to serving our customers. By joining the New Propositions team within E-Commerce, you’ll play a key role in validating and scaling new initiatives in Augmented Reality, Generative AI, and home delivery. Our goal is to fuel Walmart’s core business, create new value propositions for our customers, and unlock differentiated experiences for Walmart customers that will enhance and redefine their relationship with retail.

We are building a hard-working team that is passionate about delighting customers, changing the retail landscape, and driving technical innovation. We are looking for entrepreneurial, collaborative, and forward-thinking teammates to join us in our mission.

About the Role

We are looking for a Director of Product Marketing & Research. This leader and their team will be at the center of our efforts to bring our new propositions to Walmart’s customers. We are looking for a seasoned leader who has experience in early-stage startups (a must). You will be a strategic partner to Product and Business as lead a team of product marketers and customer researchers that will be responsible for generating insights, bringing new tech products and features to market, and driving engagement across our product suite, which includes Augmented Reality, Generative AI assistance, and Replenishment. Your team will serve as the internal experts on the customer, product, competitors, and our market position to inform product development and drive GTM efforts through trial and adoption.

What You'll Achieve:

· Develop a clear GTM strategy that translates our product's power into compelling solutions that accelerate product adoption and revenue growth.

o Including developing and validating GTM hypotheses with demand generation experiments that yield useful insights on how we can improve awareness and adoption of our offering

o Responsible for all product marketing activities and budgets to support GTM.

· Foster a deep understanding of Walmart customers and emerging technologies use cases, and help evangelize that understanding with leadership and partner teams

· Lead cross-functional research efforts and turn into meaningful insights that inform team priorities and roadmaps

· Position our products in the market, including testing product positioning and messaging to generate interest, understanding, and trial. We must succinctly articulate what our products do and how they help people.

· Empower our Product team with playbooks, customer stories, competitive positioning and a strong feedback loop between the customer and product.

· Lead and scale an incredible team. Hire and nurture a strong team of product marketers and customer insights analysts who are strategic leaders and execution machines, and who can act as organizational drivers.

· Bring the Walmart brand and ethos to New Proposition product(s) and coordinate with other Walmart teams for effective promotion and placement

What You’ll Need

· Bachelor’s degree and MBA or advanced graduate degree a plus

· 10+ years' product marketing experience in the early-stage consumer products along with experience with research/customer insights

· 4+ years' experience as a manager leading a team

· Strong demonstrated partnerships with product orgs. You can point to moments when you have influenced the product roadmap.

· Experience leading teams to design and execute research using various methodologies

· The ability to distill complex information into understandable, actionable, persuasive assets.

· Customer-centric mindset with experience in generating qualitative and quantitative insights and using those insights to inform your marketing strategies

· A strong bias to action and sense of curiosity. As a fast-moving organization, everyone’s scope is big and we’re always doing something new.

· Superb communication of concepts and ideas to stakeholders at all levels including C-level executives.

· Success in an entrepreneurial environment and ability to manage and execute multiple priorities while operating through ambiguity with minimal guidance

· Know how to inspire and motivate and support a team to get things done

· Willingness to roll up your sleeves and do what’s necessary

This is a full-time role based in Bentonville, Arkansas, in-office 5 days per week.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

For information about PTO, see https://one.walmart.com/notices.

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For information about benefits and eligibility, see One.Walmart.

The annual salary range for this position is $110,000.00-$220,000.00

Additional compensation includes annual or quarterly performance bonuses.

Additional compensation for certain positions may also include:

- Stock

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Option 1: Bachelor’s Degree in Marketing, Business Administration, or related field and 4 years' experience in Marketing, Business Administration, or related field. Option 2: 7 years' experience in Marketing, Business Administration, or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Masters: Business Administration

Primary Location...

702 Sw 8Th St, Bentonville, AR 72716, United States of America