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(USA) Senior Director, Marketing Planning and Strategy



Marketing & Communications, Sales & Business Development
Bentonville, AR, USA
Posted on Thursday, June 27, 2024

Position Summary...

What you'll do...

The Role:

Sr. Director, Marketing – Hardlines, Back to School, Back to College

What you’ll do:

The Senior Director, Retail Marketing leads strategy, planning and marketing campaigns supporting critical Walmart US businesses across the Hardlines portfolio (including key customer services within the Auto space) and two of our largest, cross category enterprise campaigns, supporting Back to School and Back to College.

Responsible for leading critical businesses and campaigns, this leader must be an expert at driving intersection between our customer, brand and business. They must also be well energized by and well equipped to influence and partner with a wide spectrum of cross functional partners across the retail business, including but not limited to Merchandising, Operations, e-Comm, Product, Finance and beyond. While this leader will be directly responsible Marketing strategies, programs and results, they will also be a key leader in developing enterprise-wide business, service and program strategies for critical, enterprise-prioritized initiatives, expected to influence at all levels and champion a top-notch end-to-end customer experience across.

The Senior Director will be a key member of the General Merchandising and Seasonal marketing leadership team. A successful candidate will have strong executive presence, be a respected and desired peer amongst colleagues, and have a strong track record leading a team of talented marketers and championing a positive, fun, high performing culture.

About Walmart Marketing

Named Ad Age’s Marketer of the Year in 2022, you’ll join an internationally recognized team of thinkers, creators, and problem solvers passionate about helping people save money and live better.

Walmart Marketing is a dynamic, multidimensional organization dedicated to redefining how the world shops through impactful creative and fast-paced innovation – all grounded in customer insights and brand strategy. We live out our company values each day while striving to exceed customer expectations and drive growth for the company.

We orchestrate marketing campaigns and experiences that reach millions of daily shoppers. Our work spans the digital and physical spaces and combines the work of numerous internal teams and external advertising and media agencies. Our teams work together to show our customers how they can save money and live better. If you are motivated by complex challenges and want to build the future of commerce and consumer services, a Marketing role at Walmart could be what you’ve been looking for.

You’ll sweep us off our feet if:

  • You are energized to drive change and excel in creating clarity in ambiguity.

  • You are a natural collaborator and believe the best results are achieved cross functionally and with diverse points of view.

  • You are an expert storyteller - a leader that communicates clearly to drive ideas forward enrolling a team to enthusiastically to lead with you.

  • You’re a marketing maven, with a strong track record leading, developing and measuring top tier, high visibility campaigns that drive the business and the brand.

  • You enjoy solving problems and see each one as an opportunity to improve our business and brand for our customer.

  • You can make tough choices and prioritize. You leverage data to develop a clear strategy, decision frameworks and KPIs to effectively empower your team to move fast with impact.

  • You are customer obsessed and seek to understand their interaction with products through in-depth analyses of user behavior and engagement.

You’ll make an impact by:


  • In partnership with key partners, developing and shaping enterprise strategy and end to end customer experience for the Hardlines and Auto businesses, as well as Back to School and Back to College seasons.

  • Leading year-round Marketing strategy and support for Walmart’s Hardlines business.

  • Leading Marketing strategy and plans to drive Walmart Auto customer acquisition (new sign ups), engagement (new services) and retention.

  • Leading Marketing strategy for full-funnel campaigns for enterprise Back to School and Back to College seasons.

  • Continuously optimize creative & media strategies based on campaign learnings & consumer insights, in collaboration with key partners.


  • Exercising exceptional collaboration skills, working closely with cross functional partners across the enterprise, including close partnership with merchandising, product and eCommerce teams (among others).

  • Building strong relationships with external partners, well versed in fostering agency and strategic partner relationships.

  • Being an expert connector across and within marketing, partnering with fellow marketers on key priorities, inputs and feedback on enterprise Back to School and Back to College strategies, plans and work.


  • Being an expert storyteller – able to communicate with clarity, conviction, and magnetism across all levels of the organization.

  • Having a passion for, rich experience with and strong instincts as applied to the stories we tell our customer through our communication across channels – able to inform creative development with a strategic and informed eye.

Insights & Analytics:

  • Leveraging a deep understanding of cultural, competitive & customer trends, and past campaign performance & insights, to inform Marketing strategies, and drive in campaign optimizations.

  • Partnering with consumer insights team to design and refine learning plans to guide future work.

  • Holding a deep understanding of Marketing Measurement methodologies and tools, with accountability for marketing and marketing-driven business results.

People Leadership

  • Coaching, attracting, and developing a high performing team of associates providing strategic direction, career coaching / development, and removing roadblocks as needed.

  • Serving as a culture champion as a leader on the GM/Seasonal team. This role reports to the VP of GM/Seasonal Marketing and will work closely with the SVP of Retail Marketing.

The above information has been designed to indicate the general nature and level of work performed in the role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. The full Job Description can be made available as part of the hiring process.

Minimum qualifications:

  • BA/BS in Business or Marketing, master’s in marketing a plus

  • 10+ years of experience in Marketing, with a strong campaign track record.

  • Experience leading a team

  • A strong sense of ownership and accountability, and the ability to lead team, communicate effectively, and be a self-starter.

How you’ll thrive at Walmart:

  • Performance-based incentive awards

  • 401k with company match

  • Discounted employee stock purchase plan

  • Paid parental leave,

  • New surrogacy & adoption benefits

  • Unlimited Flex Time Off

  • Working alongside a diverse group of collaborative and innovative team members

  • Opportunity for growth and development across several areas of the Fortune 1 organization

  • And much more

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

For information about PTO, see https://one.walmart.com/notices.

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For information about benefits and eligibility, see One.Walmart.

The annual salary range for this position is $130,000.00-$260,000.00

Additional compensation includes annual or quarterly performance bonuses.

Additional compensation for certain positions may also include:

- Stock

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business, Marketing, Communications, or related field and 4 years' experience in marketing or related field OR 7 years'
experience in marketing or related field.
1 year's supervisory experience or experience leading cross-functional projects.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Leading cross-functional projects, Marketing or related field, Supervisory experience Masters: Business Administration

Primary Location...

702 Sw 8Th St, Bentonville, AR 72716, United States of America