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Manager, Campaign Management - Sam's Club MAP (Retail Media)

Walmart

Walmart

Marketing & Communications
Bentonville, AR, USA
Posted on Tuesday, June 25, 2024

Position Summary...

What you'll do...

At Sam’s Club, we are member obsessed. We look to add value to the Sam’s Club membership, and we partner with suppliers to bring unique and exciting values to our members. The Sam’s Club Member Access Platform [MAP] is the nexus of the Supplier -Marketer- Merchant partnership and are responsible for delivering our suppliers (advertisers) impactful omnichannel member experiences that are married with measurable insights.

As a Campaign Manager, you will use your 2-3 years of experience in digital campaign management and programmatic media buying. The campaign manager owns the execution, recognition and delivery of revenue closed by the sales team. The campaign manager owns the strategic planning and execution of the campaign. This position is both strategic and tactical in scope, requiring the campaign manager to independently generate strategic insights for the campaigns in his/her portfolio.

Campaign Managers will be responsible for client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication, trafficking and executing audience extension and other programmatic campaigns in demand side platforms spanning multiple media channels. The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and DSPs, and active campaign optimization. Campaign Managers must possess a strong inner drive to contribute.

*Note - this is a hands-on, technical position. Much of our reporting and processes are very manual and require proven programmatic experience and understanding of media math.


Responsibilities

  • Plan, execute, manage, and optimize managed service and self-service campaigns
  • Types of campaigns include but not limited to onsite: display and search, offsite: display and video, social media and in-store
  • Understanding upper funnel [brand messaging, calls to action] and lower funnel [direct response, conversion] campaign tactics
  • Defining metrics and measuring success of campaigns using internal analytics
  • Demonstrate diligence, attention to detail and adherence to Sam’s Club MAP's best practices throughout the full digital campaign life-cycle [from pre-sale to post-sale]
  • Lead daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
  • Traffic campaign tags into all ad technology environments (onsite, off-site, social media, search)
  • Develop, grow, and maintain relationships with internal teams through exceptional client service
  • Oversee the campaign QA process to ensure accurate campaign implementation, pacing and performance
  • Partner with Account Manager to manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
  • Partner with Analytics team on campaign measurement reporting and insights generation
  • Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
  • Work with media partners to ensure accurate platform implementation
  • Troubleshoot issues on all pre-production and live campaigns
  • Provide campaign wrap up reports
  • Provide monthly auditing reports to partners and actualize bill/pay systems when applicable
  • Maintain and organize campaign-specific materials in team’s shared document repository
  • Attend client meetings, as needed

Minimum Qualifications

  • Four-year Bachelor's Degree in Advertising, Marketing or related field preferred, but not required
  • 2+ years of experience in bid management, campaign management/optimization, or digital media operations within search, publisher display media, network media buys, and/or social media
  • Basic knowledge of inventory forecasting, digital specs /formats, and mediamath (i.e. CPM, CPV, CTR, CPC, ROAS, etc.) and media concepts such as: viewability, IVT, brand safety, etc.
  • Knowledge of 3rd party platforms (DoubleVerify, IAS, MOAT, DCM, Google Ads Manager, Trade Desk, Pinterest etc),
  • High comfort level working with Excel and Tableau such as creating pivot tables, dashboards, analyzing data/numbers, media performance
  • Experienced with media reporting and comfortable working with Google Ad Manager 360.
  • Excellent communication and writing skills
  • Understanding of traditional and interactive media planning elements

Preferred Qualifications

  • Experience using systems like Salesforce, Appian, Tableau, Order Management System
  • Strong project management skills
  • Client facing experience with the ability to identify risks and effectively manage through issues
  • Strong analytical thinking and mathematical skills for media optimization and media driving sales conversions
  • Capability to work proactively under pressure and handling multiple ad hoc requests
  • Ability to advise partners on best practices and areas of opportunity
  • Excited by a fast-paced and rapidly changing environment
At Sam's Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet!

- Health benefits include medical, vision and dental coverage

- Financial benefits include 401(k), stock purchase and company-paid life insurance

- Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

For information about PTO, see https://one.walmart.com/notices.

- Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For information about benefits and eligibility, see One.Walmart.

Hoboken, New Jersey US-10649:The annual salary range for this position is $96,000.00-$186,000.00

San Bruno, California US-08848:The annual salary range for this position is $104,000.00-$202,000.00

Bentonville, Arkansas US-09930:The annual salary range for this position is $80,000.00-$155,000.00

Additional compensation includes annual or quarterly performance bonuses.

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Primary Location...

2101 Se Simple Savings Dr, Bentonville, AR 72712-4304, United States of America