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Media Planner: Manager, Campaign Management - Sam's Club MAP (Retail Media)



Marketing & Communications
Bentonville, AR, USA
Posted on Friday, June 14, 2024

Position Summary...

What you'll do...

At Sam’s Club, we are member obsessed. We look to add value to the Sam’s Club membership, and we partner with suppliers to bring unique and exciting values to our members. The Sam’s Club Member Access Platform [MAP] is the nexus of the Supplier -Marketer- Merchant partnership and are responsible for delivering our suppliers (advertisers) impactful omnichannel member experiences that are married with measurable insights.

As a Media Planner, you will use your 2+ years of experience in digital campaigns to serve as a strategic partner and thought leader to help build digital advertising strategies across MAP entire product portfolio (owned & operated, programmatic, social, search, etc.). You will be responsible for development of comprehensive cross-channel media plans. This position is both strategic and tactical in scope, requiring the media planner to understand the brands marketing goals at a high level and diagnosing the tactical needs and steps to deliver on the overall campaign objective.

The ideal candidate will have prior experience planning & executing both traditional and digital campaigns, possess strong analytical and both written and verbal communication skills, able to utilize consumer insights, data, platform performance, and key retail media trends to inform the development of integrated omni-channel plans.

*Note - this is a hands-on, technical position. Much of our reporting and processes are very manual and require proven programmatic experience and understanding of media math. While you will function primarily as a Media Planner, you will also be expected to execute campaigns, as needed. You MUST have prior campaign management experience, both pre and post-sale, executing and optimizing campaigns on a daily basis.


  • Drive the development of media campaign recommendations by providing strategic insight into the best channels and targeting strategies to support campaign KPIs based on sound strategies and research
  • Cross check plans and all supporting documents (spec sheets, IOs, ratecards, etc.)
  • Formulate, write, and present campaign/media recommendations
  • Will also step across to the campaign management team and help execute campaigns, as needed
  • Maintain an understanding of client business goals and marketing objectives and translate them into digital objectives/strategies
  • Partner with Sales team to advise on channel/audience strategy and investment allocation across all digital channels
  • Review, provide input, and act on campaign results and analytics, demonstrating the effectiveness of the media optimization, and articulating insights based on analytic data
  • Manage internal and external relationships, while planning media campaigns across multiple channels
  • Understanding upper funnel [brand messaging, calls to action] and lower funnel [direct response, conversion] campaign tactics
  • Demonstrate diligence, attention to detail and adherence to MAP's best practices throughout the full digital campaign life-cycle [from pre-sale to post-sale]
  • Create and improve internal processes, resources and toolkits


  • Bachelor’s degree preferred, and 2+ years working in a digital advertising capacity, with a focus on online media – including media properties, online advertising, paid search, paid social, ad-serving, programmatic buying, and media integration
  • Prior hands-on campaign management experience
  • High comfort level working with Excel such as creating pivot tables, analyzing data/numbers, media performance
  • Excellent communication and writing skills
  • Knowledge of inventory forecasting, digital specs /formats, and mediamath (i.e. CPM, CPV, CTR, CPC, ROAS, etc.) and media concepts such as: viewability, IVT, brand safety, etc.
  • Strong project management skills
  • Client facing experience with the ability to identify risks and effectively manage through issues
  • Strong analytical thinking and mathematical skills for media optimization and media driving sales conversions
  • Capability to work proactively under pressure and handling multiple ad hoc requests
  • Ability to advise partners on best practices and areas of opportunity
  • Excited by a fast-paced and rapidly changing environment
At Sam's Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet!

- Health benefits include medical, vision and dental coverage

- Financial benefits include 401(k), stock purchase and company-paid life insurance

- Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

For information about PTO, see https://one.walmart.com/notices.

- Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For information about benefits and eligibility, see One.Walmart.

Hoboken, New Jersey US-10279:The annual salary range for this position is $96,000.00-$186,000.00

San Bruno, California US-08848:The annual salary range for this position is $104,000.00-$202,000.00

Bentonville, Arkansas US-09930:The annual salary range for this position is $80,000.00-$155,000.00

Additional compensation includes annual or quarterly performance bonuses.

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Primary Location...

2101 Se Simple Savings Dr, Bentonville, AR 72712-4304, United States of America