UHP (Unlock Human Potential)

UHP is a veteran-focused education and leadership development organization based on an 800-acre campus in Northwest Arkansas. Through immersive, high-impact programs, we develop service members and veterans into leaders—equipped with the skills, mindset, and purpose to thrive in their next chapter.

Our approach is built on four core pillars: Think. Train. Feel. Lead.

We integrate human performance, leadership development, and real-world skill building to prepare individuals for meaningful, long-term careers.

Assistant Director of Performance

The Role

The Assistant Director of Performance is a frontline leader responsible for coaching quality, team development, and day-to-day execution across UHP’s performance programs. This role is central to the coaching environment—setting standards, developing coaches, and ensuring every training session meets the level of professionalism, structure, and intensity that UHP is known for.

This is not just a senior coach role; it is a leadership position for someone who can:

• Set the tone
• Develop people
• Operate with consistency and accountability in a fast-paced, immersive environment
  
  

What You’ll Own

Coaching Leadership & Standards

• Lead the day-to-day performance coaching environment
• Ensure consistency in coaching quality, professionalism, and delivery
• Observe sessions and provide clear, actionable feedback
• Address student and coaching issues with urgency and ownership
  
  

You set the standard for what “right” looks like.

Coach & Graduate Assistant Development

• Conduct regular 1:1s with Performance Coaches and Graduate Assistants (GAs)
• Develop coaches in communication, presence, programming, and leadership
• Identify growth opportunities and prepare coaches for increased responsibility
• Model accountability, composure, and leadership under pressure
  
  

This role builds coaches—not just manages them.

Recruiting, Hiring & Onboarding

• Lead Graduate Assistant recruiting (sourcing, screening, interviews, onboarding)
• Support hiring for performance staff as needed
• Ensure new team members integrate quickly into UHP’s standards and culture
  
  

Instruction & Curriculum Support

• Support delivery and refinement of training modules
• Partner with leadership on curriculum development and instructional standards
• Contribute to career pathway development for performance staff
  
  

Operational Execution

• Support day-to-day performance operations across cohorts
• Act as a point of contact between leadership and coaching staff
• Step in as needed to maintain continuity and execution
  
  

What We’re Looking For

Required

• Experience as a performance coach with leadership responsibility
• Strong communication skills and ability to deliver direct, constructive feedback
• High ownership, reliability, and professional maturity
• Ability to operate in a fast-paced, immersive, on-site environment
• Relevant certification (CSCS, CPT, or equivalent)
  
  

Preferred

• Experience leading or developing coaching teams
• Experience working with military, veteran, or high-discipline populations
• Bachelor’s degree in Exercise Physiology or related field
• Background in mentorship, instruction, or curriculum development
  
  

What Success Looks Like

• Coaching sessions are consistent, structured, and high-quality
• Coaches and GAs show measurable growth in skill and leadership
• Communication is clear, proactive, and aligned across the team
• Students experience professionalism, accountability, and care
• Day-to-day operations run smoothly with minimal oversight
• Leadership trusts execution is handled with consistency
  
  

Why This Role Matters

This role directly impacts the quality of the UHP experience. It’s not just about coaching—it’s about developing people, setting standards, and ensuring every individual who comes through the program is challenged, supported, and prepared for what comes next.

Schedule

• Based on campus needs
• Includes evenings and occasional weekends
  
  

Compensation & Benefits

• Competitive compensation
• 401(k)
• Health, dental, and vision insurance
• Paid time off
• Professional development support
• Access to UHP performance and recovery facilities
  
  

Why UHP

• Belong to something, Believe in something, Strive for something.
• Work alongside a team committed to excellence, growth, and purpose
• Direct impact on the lives of service members and veterans
• Work in a unique, high-performance campus environment