Location: UHP, 25200 Ranch Rd, Gentry, AR 72734

Job Type: Full-time, in-person

Salary Range: $65,000 – $85,000 annually

Reports To: Director of Performance

UHP is seeking an experienced, mission-driven Assistant Director of Performance to serve as a frontline leader of our performance coaching team. This role blends high-level coaching, team leadership, mentorship, and operational ownership within UHP’s Certified Personal Trainer (CPT) program and broader performance ecosystem.

The Assistant Director of Performance acts as the day-to-day anchor for coaching quality and culture, ensuring consistency in delivery, development of coaches and Graduate Assistants (GAs) and alignment with UHP’s performance philosophy. This position also serves as a critical liaison between the Director of Performance and the coaching staff - supporting execution, problem-solving, and team growth.

This is not simply a senior coaching role. It is a people-first leadership position for someone who values standards, communication, and developing others as much as delivering elite training experiences.

UHP is a veteran-focused education and leadership development organization located on an 800-acre campus in Northwest Arkansas. We deliver immersive, 19-day certification programs across fitness, health, nutrition, and leadership, helping service members and veterans discover purpose and build meaningful careers after service.

Our campus includes world-class training facilities, modern housing, a health-forward kitchen, outdoor training environments, and dedicated instructional spaces designed to support deep learning and personal transformation.

As UHP continues to scale, we are building a performance leadership team committed to excellence, professionalism, and sustainable growth.

• Serve as the primary day-to-day leader for the performance coaching team
• Ensure consistent coaching standards, session quality, and professionalism across all training environments
• Observe training/education sessions and provide structured, developmental feedback
• Support problem-solving for student issues or escalated coaching needs

The Assistant Director of Performance sets the tone for what “right” looks like.

• Conduct regular 1:1 development meetings with Performance Coaches and Graduate Assistants
• Mentor coaches in communication, presence, programming, and leadership
• Support professional growth pathways and readiness for increased responsibility
• Model emotional maturity, accountability, and calm leadership under pressure

This role exists to build coaches, not just manage schedules.

• Lead Graduate Assistants (GAs) recruitment, including outreach, screening, interviews, and onboarding
• Assist with hiring processes for performance staff as needed
• Support onboarding systems to ensure new coaches integrate quickly and effectively into UHP culture

• Assist in the creation, refinement, and delivery of training modules
• Support career pathway development for performance staff
• Collaborate with the Director of Performance on curriculum evolution and instructional standards

• Act as an interim director when needed
• Serve as a communication bridge between leadership and coaching staff
• Support execution of department initiatives and course operations
• Help ensure smooth day-to-day performance operations
  

• Proven experience as a performance coach with demonstrated leadership responsibility
• Strong communication skills and ability to provide clear, constructive feedback
• High ownership, reliability, and professional maturity
• Alignment with UHP’s coaching philosophy and human-centered approach
• Certification in strength & conditioning, personal training, or a related field

• Experience leading or managing coaching teams
• Experience working with military, veteran, or high-discipline populations
• Bachelor’s degree in exercise physiology or a related field
• Master’s degree in exercise physiology or a related field
• Background in education, mentorship, or curriculum development
• Familiarity with integrative or holistic health models
  

• Coaching sessions are consistently high-quality, safe, and aligned with UHP standards
• Coaches and GAs show clear growth in competence and confidence
• Communication within the coaching team is clear, calm, and proactive
• Students experience professionalism, structure, and care across all training environments
• The performance team feels supported, challenged, and aligned
• Leadership can trust that day-to-day execution is handled with excellence
  

• Salary range: $65,000–$85,000, based on experience
• 401(k)
• Health, dental, and vision insurance
• Paid time off
• Flexible scheduling when course cycles allow
• Professional development support
• Access to UHP facilities, including performance spaces, trails, and fitness environments
  

If you are an experienced performance coach who thrives in leadership, mentorship, and high-expectation environments, we encourage you to apply.

Please submit:

• Your resume
• A brief cover letter outlining your leadership experience and interest in UHP

Join us in building purpose and unlocking human potential by developing both students and coaches.