Copywriter
University of Arkansas
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Closing Date:
Type of Position:
Professional Staff - Project/Program Administration
Workstudy Position:
Job Type:
Temporary (Fixed Term)
Work Shift:
Sponsorship Available:
Institution Name:
University of Arkansas, FayettevilleFounded in 1871, the University of Arkansas is a land grant institution, classified by the Carnegie Foundation among the nation’s top 2 percent of universities with the highest level of research activity. The University of Arkansas works to advance the state and build a better world through education, research, and outreach by providing transformational opportunities and skills, fostering a welcoming climate, and nurturing creativity, discovery, and the spread of new ideas and innovations.
The University of Arkansas campus is located in Fayetteville, a welcoming community ranked as one of the best places to live in the U.S. The growing region surrounding Fayetteville is home to numerous Fortune 500 companies and one of the nation’s strongest economies. Northwest Arkansas is also quickly gaining a national reputation for its focus on the arts and overall quality of life.
As an employer, the University of Arkansas offers a vibrant work environment and a workplace culture that promotes a healthy work-life balance. The benefits package includes university contributions to health, dental, life and disability insurance, tuition waivers for employees and their families, 12 official holidays, immediate leave accrual, and a choice of retirement programs with university contributions ranging from 5 to 10% of employee salary.
Below you will find the details for the position including any supplementary documentation and questions, you should review before applying for the opening.
If you have a disability and need assistance with the hiring process, please submit a request via the Disability Accommodations | OEOC | University of Arkansas (uark.edu) : Request an Accommodation. Applicants are required to submit a request for each position of which they have applied.
For general application assistance or if you have questions about a job posting, please contact Human Resources at 479.575.5351.
Department:
Communications Support
Department's Website:
Summary of Job Duties:
The Copywriter will be responsible for creating compelling, SEO-optimized copy across multiple channels, developing press releases and email newsletter content, and crafting persuasive marketing materials that align with brand voice and search engine best practices. In addition, the Copywriter will collaborate with the marketing team and internal stakeholders to ensure consistent messaging, optimize content for search visibility, and analyze content performance to drive continuous improvement.Primary Responsibilities
· Drafting, editing, and submitting press releases to University Relations for local, regional, and national media outlets about initiatives, accomplishments, and developments at the college
· Authoring content for distribution for the monthly alumni email newsletter highlighting programs, student and alumni spotlights and achievements, incorporating SEO best practices and engagement optimization
· Creating SEO-optimized web copy, landing pages, and blog content that improves search rankings and drives organic traffic to the college's digital properties
· Writing compelling copy for digital advertising campaigns and promotional materials for online platforms
· Conducting keyword research and implementing SEO best practices to enhance content discoverability and search engine performance across all written materials
· Tracking and reporting on email engagement metrics and digital content performance via analytics tools
· Collaborating on content strategy development and maintaining a consistent brand voice across all digital and traditional communication touchpoints
This is a part-time flexible (estimated 15-25 hours per week), hourly role with more of the work taking place in the Fall and Spring semesters and a bit less in the Summer. The ideal candidate will have 1-3 years of digital copywriting, content marketing, or SEO writing experience and proficiency with content management systems, email marketing platforms, SEO tools, and analytics software.
Regular, reliable, and non-disruptive attendance is an essential job duty, as is the ability to create and maintain collegial, harmonious working relationships with others.
Qualifications:
Minimum Qualifications:
Associate’s degree in Communications, Marketing, Journalism, English or a closely related field OR 2+ years of related work experience
1+ years of demonstrated experience in writing and editing, particularly press releases and digital content creation
Demonstrated experience with email marketing campaigns
Proficiency with MS Office and basic understanding of web analytics
Preferred Qualifications:
Bachelor’s degree in Communications, Marketing, Journalism, English or a closely related field
Experience in a digital marketing or copywriting role within a higher education institution
Proficiency with SEO tools such as Google Analytics, SEMrush, Ahrefs, or similar platforms
Basic familiarity with content management systems for content updates
Experience working in project management software, such as ClickUp, Asana, or Trello
Experience with email marketing platforms such as Axios, Mailchimp, Constant Contact, HubSpot, or similar software
Knowledge of HTML/CSS basics and familiarity with web development principles
Knowledge, Skills, and Abilities:
Strong understanding and knowledge of SEO principles, keyword research, and on-page optimization techniques
Proficiency in creating persuasive, conversion-focused copy that drives user action
Understanding and knowledge of user experience (UX) principles and how copy impacts website usability
Knowledge of email marketing best practices
Knowledge of best practices in press release writing and digital content strategy
Strong analytical skills to measure content effectiveness and ROI across digital channels
Exceptional writing skills with the ability to adapt tone and style for different digital audiences and platforms
Ability to work independently, manage multiple digital projects simultaneously, and meet tight deadlines
Creative problem-solving abilities and innovative thinking for digital content challenges
Strong editing and proofreading abilities with attention to detail and brand consistency
Experience with web analytics tools and ability to interpret performance data to inform content strategy
Additional Information:
Salary Information:
Required Documents to Apply:
Optional Documents:
Recruitment Contact Information:
HR Analyst
cwade@walton.uark.edu
All application materials must be uploaded to the University of Arkansas System Career Site https://uasys.wd5.myworkdayjobs.com/UASYS
Please do not send to listed recruitment contact.
Special Instructions to Applicants:
Pre-employment Screening Requirements:
Criminal Background Check, Sex Offender RegistryThe University of Arkansas is committed to providing a safe campus community. We conduct background checks for applicants being considered for employment. Background checks include a criminal background check and a sex offender registry check. For certain positions, there may also be a financial (credit) background check, a Motor Vehicle Registry (MVR) check, and/or drug screening. Required checks are identified in the position listing. A criminal conviction or arrest pending adjudication or adverse financial history information alone shall not disqualify an applicant in the absence of a relationship to the requirements of the position. Background check information will be used in a confidential, non-discriminatory manner consistent with state and federal law.
The University of Arkansas seeks to attract, develop and retain high quality faculty, staff and administrators that consistently display practices and behaviors to advance a culture that embeds equal opportunity, educational excellence and unparalleled access for all.
The University of Arkansas is an equal opportunity institution. The University does not discriminate in its education programs or activities (including in admission and employment) on the basis of any category or status protected by law, including age, race, color, national origin, disability, religion, protected veteran status, military service, genetic information, sex, sexual orientation, or pregnancy. Questions or concerns about the application of Title IX, which prohibits discrimination on the basis of sex, may be sent to the University’s Title IX Coordinator and to the U.S. Department of Education Office for Civil Rights.Persons must have proof of legal authority to work in the United States on the first day of employment.
All Application information is subject to public disclosure under the Arkansas Freedom of Information Act.
