Social Media Manager I
University of Arkansas
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Closing Date:
Type of Position:
Digital Content Development
Workstudy Position:
Job Type:
Regular
Work Shift:
Sponsorship Available:
Institution Name:
University of Arkansas, FayettevilleFounded in 1871, the University of Arkansas is a land grant institution, classified by the Carnegie Foundation among the nation’s top 2 percent of universities with the highest level of research activity. The University of Arkansas works to advance the state and build a better world through education, research, and outreach by providing transformational opportunities and skills, fostering a welcoming climate, and nurturing creativity, discovery, and the spread of new ideas and innovations.
The University of Arkansas campus is located in Fayetteville, a welcoming community ranked as one of the best places to live in the U.S. The growing region surrounding Fayetteville is home to numerous Fortune 500 companies and one of the nation’s strongest economies. Northwest Arkansas is also quickly gaining a national reputation for its focus on the arts and overall quality of life.
As an employer, the University of Arkansas offers a vibrant work environment and a workplace culture that promotes a healthy work-life balance. The benefits package includes university contributions to health, dental, life and disability insurance, tuition waivers for employees and their families, 12 official holidays, immediate leave accrual, and a choice of retirement programs with university contributions ranging from 5 to 10% of employee salary.
Below you will find the details for the position including any supplementary documentation and questions, you should review before applying for the opening.
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Department:
Media Relations and Core Communications
Department's Website:
Summary of Job Duties:
At its core, the manager of university social media is not only a strategist but a public relations practitioner who plays a key role in the university social media implementation and ability to manage relationships with audiences. The Manager of University Social Media is fluent in the language of social media who develops, coordinates, implements and leads the University of Arkansas’ social media strategy and marketing to build brand awareness, generate student engagement and enhance the university’s reputation in the state and nation. This position is a part of University Relation's core communications team, reporting to the Director of Integrated Communications and serves as the university’s lead on social media content and marketing strategy to ensure consistency in voice while cultivating, engaging and growing various audiences through compelling and institutional storytelling and social media marketing.The manager collaborates with units across campus and the UREL video and design teams to produce a wide array of multimedia products and may develop a team of interns and ambassadors. The manager will also maintain the university’s primary presence on Facebook, X, Instagram, LinkedIn and other relevant digital platforms while also listening across platforms to identify – and respond to – trends and emerging issues. This position ensures that social media channels, social media content and other digital communications are created, maintained, updated and measured/evaluated for effectiveness. This position serves as the university’s subject-matter expert on social media strategy, storytelling and marketing and serves as a leader and advisor to all social media contributors across campus, hosting a quarterly social media manager meeting and participating in monthly communicator meetings to share trends, best practices, university strategy and professional development with campus contributors. This position is highly collaborative with the Integrated Communications team in support of the university’s marketing, communications and public information goals. The manager will work to grow the university’s social media team, as needed, to provide the highest level of service to the university and all of its units to meet these goals.
Regular, reliable, and non-disruptive attendance is an essential job function of this job, as is the ability to create and maintain collegial, harmonious working relationships with others.
Qualifications:
Minimum Qualifications:
Bachelor's degree in public relations, journalism, communications, marketing, English, or related field
At least two years of related experience in social media content strategy and marketing
At least two years of related experience with social media listening, management and analysis tools including Sprout Social
At least two years of basic graphic design, photography and video production skills (Canva, Adobe Creative Suite and video editing apps)
Preferred Qualifications:
Master’s degree in marketing, journalism, communications, English, or related field
Fluency in digital media
At least two years experience with crisis communications
At least two years experience working in a collaborative environment
At least two years supervisory experience
Customer service experience is a plus
Knowledge, Skills & Abilities:
Exceptionally strong social media and multimedia storytelling, communicative and interpersonal skills
Superb writing, editing, and communication skills with the ability to adapt stories for separate audiences and develop an institutional voice and implement institutional voice to social media posts
Proven ability to take complex topics and explain in succinct and understandable terms
Knowledge of the principles and practices of social media and/or public relations
Knowledge of design and layout techniques
Ability to work collaboratively, solve problems, and meet deadlines
Ability to research, organize, and disseminate information
Ability to maintain files
Ability to write descriptive and informative narratives
Ability to use computers to enter data and publish graphic materials
Ability to create detailed plans that can be deployed by others, if necessary
Ability to synthesize information
Ability to be punctual and reliable
Additional Information:
Salary Information:
Required Documents to Apply:
Optional Documents:
Recruitment Contact Information:
Crystal Ellis, ce031@uark.edu, HR Recruiter
All application materials must be uploaded to the University of Arkansas System Career Site https://uasys.wd5.myworkdayjobs.com/UASYS
Please do not send to listed recruitment contact.
Special Instructions to Applicants:
Pre-employment Screening Requirements:
Criminal Background Check, Sex Offender RegistryThe University of Arkansas is committed to providing a safe campus community. We conduct background checks for applicants being considered for employment. Background checks include a criminal background check and a sex offender registry check. For certain positions, there may also be a financial (credit) background check, a Motor Vehicle Registry (MVR) check, and/or drug screening. Required checks are identified in the position listing. A criminal conviction or arrest pending adjudication or adverse financial history information alone shall not disqualify an applicant in the absence of a relationship to the requirements of the position. Background check information will be used in a confidential, non-discriminatory manner consistent with state and federal law.
The University of Arkansas seeks to attract, develop and retain high quality faculty, staff and administrators that consistently display practices and behaviors to advance a culture that embeds equal opportunity, educational excellence and unparalleled access for all.
The University of Arkansas is an equal opportunity institution. The University does not discriminate in its education programs or activities (including in admission and employment) on the basis of any category or status protected by law, including age, race, color, national origin, disability, religion, protected veteran status, military service, genetic information, sex, sexual orientation, or pregnancy. Questions or concerns about the application of Title IX, which prohibits discrimination on the basis of sex, may be sent to the University’s Title IX Coordinator and to the U.S. Department of Education Office for Civil Rights.Persons must have proof of legal authority to work in the United States on the first day of employment.
All Application information is subject to public disclosure under the Arkansas Freedom of Information Act.
