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Job Details:

Overview:
We are looking for a strategic and data-driven Paid Media Manager to lead the planning, execution, and optimization of digital media campaigns across our portfolio of brands. This hybrid role combines hands-on-keys execution (with a strong focus on The Trade Desk) and strategic media leadership—driving our in-housing initiative to bring 25–50% of paid media management internally. The ideal candidate is passionate about performance, cost efficiency, and continuous learning, and will play a critical role in accelerating our digital maturity while partnering across shopper marketing, brand, analytics, and external agencies.

Key Responsibilities

Media Planning & In-House Activation

• Operate hands-on within The Trade Desk to plan, build, launch, and optimize programmatic campaigns (display, video, CTV, etc.).
• Oversee campaign execution across other digital channels (search, social, retail media) in coordination with agency teams.
• Align media strategy with seasonal plans, brand priorities, and customer insights—ensuring activation maps back to business objectives and audience segmentation.
• Support the build-out and refinement of internal media playbooks, processes, and test-and-learn agendas.

Investment Strategy & Optimization

• Partner with brand teams and analytics to allocate media budgets across channels, brands, and retail partners with a focus on volume growth and cost reduction.
• Own in-flight campaign optimization, pacing, bid adjustments, creative rotation, and audience refinement.
• Leverage real-time data to drive decisions and maximize return on ad spend (ROAS).

Performance Measurement & Reporting

• Deliver clear, consistent reporting and insights, partnering with analytics to interpret media’s contribution to business KPIs and first-party data capture.
• Translate complex data into actionable recommendations and present findings to cross-functional stakeholders.
• Continuously evaluate DSP and media partner performance; make buy/sell decisions and drive platform-level optimizations.

Cross-Functional Collaboration & Agency Partnership

• Partner across Shopper Marketing, eCommerce, Brand, and Creative to ensure unified media strategies and seamless activation across the funnel.
• Serve as the daily point of contact with our external media agency—overseeing campaign execution, asset delivery, performance updates, and budget reconciliation.
• Collaborate with retail teams to ensure retail media activations are integrated into broader brand campaigns and performance is tracked holistically.
• Hold internal and external partners accountable to media KPIs, timelines, and quality standards.

Qualifications

• Bachelor's degree in Marketing or other related field required.
• 4–6 years of hands-on media planning and buying experience in digital channels; experience using The Trade Desk is highly preferred.
• Deep knowledge of digital media platforms including programmatic display, video, paid social, search, and retail media.
• Proven experience executing and optimizing in-flight campaigns and managing budgets across multiple stakeholders.
• Strong analytical mindset with the ability to distill data into clear, actionable insights.
• Comfortable navigating performance measurement tools such as Adobe Analytics, Google Analytics, MMM/MMX, or similar.
• Excellent communication skills and a collaborative spirit, with the ability to manage agency relationships and cross-functional partnerships.
• Experience in CPG, retail, or performance-driven environments preferred.

Location: This role will sit at Tyson Corporate Office in Springdale, AR. Remote/hybrid work is NOT available.

Sponsorship is not available for this role.

Relocation Assistance Eligible:

Work Shift:

Hourly Applicants ONLY -You must complete the task after submitting your application to provide additional information to be considered for employment.

Tyson is an Equal Opportunity Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.

We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.

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