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Shopper Marketing Manager- Walmart

Tyson Foods

Tyson Foods

Marketing & Communications
Springdale, AR, USA
Posted on Tuesday, July 2, 2024

Job Details:

Tyson Foods is raising the world’s expectation on how much good food can do. The Shopper Marketing Team is excited for the growth that is occurring within the company and the Team! The primary responsibility for this position is to develop and execute shopper marketing strategies and plans for Tyson's portfolio of brands.

Specific duties include: Developing and executing strategic and tactical annual plans for assigned retailers. Conducting annual planning workshops with Tyson sales teams for assigned retailers. Improving marketing Return on Investment vs. prior periods. Managing and maintaining annual budgets. Securing alignment and approval of plans among the following audiences: Tyson Sales teams, Tyson Brand teams and retailer Marketing and Merchandising teams. Engaging Tyson’s Shopper Insights team to provide insights-based rationale for plans. Conducting Strategic Business Analyses and identifying Key Business Drivers. Developing and executing launch plans for Tyson innovation brands. Agency management. Manage personal Travel and Expense budget. One direct report.

The successful candidate will: Demonstrate ability to work as part of a team. Provide situational leadership and support where appropriate. Ensure projects are completed with quality and are on-time and at or below budget. Demonstrate ability to perform at a high capacity to deliver against a significant volume of work and quick turn-around on unanticipated customer-generated requests. Have the ability to resolve conflicts in a productive fashion.

REQUIREMENTS:

  • Education: BS in marketing or another business-related field preferred.
  • Experience: 5+ years' experience in marketing, sales, market research and/or agency in Food or other Consumer Packaged Goods industry. Successful candidate will have past experience working with Walmart, advertising agencies and experience in marketing brands in a retail environment. Past Shopper Marketing experience preferred.
  • Computer Skills: Thorough understanding of Microsoft Office applications with a strong emphasis focused on building Excel spreadsheets as analysis tools. Proficient systems knowledge and experience with syndicated data (IRI / Mintel /Retail Link preferred).
  • Communication Skills: Excellent verbal and written communication skills. Public speaking skills for presentations to senior management, peers, and customers required.
  • Special Skills: Strong project management, trouble-shooting and problem- solving skills; strategic skill sets based on a combination of fact- based shopper data and qualitative data to create customer visions for sustained business growth; leadership by influence, not by role authority; ability to comfortably sell ideas to others who ultimately will make the business decisions (Buyer, Sales Leader, Brand Manager, Sales Planning Team); work cross-functionally with a multitude of Brand Teams and Business Units, who each have different processes and management styles; ability to lead agency based on project management from creative concept to execution; write agency assignment briefs, creative briefs, and be an advocate for those customers in your assigned region(s).
  • Supervisory: Will grow and manage one direct report.
  • Travel: 5-8 domestic trips annually.

#LI-MT1

Relocation Assistance Eligible:

No

Work Shift:


1ST SHIFT (United States of America)

Hourly Applicants ONLY -You must complete the task after submitting your application to provide additional information to be considered for employment.

Tyson is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.

We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.

CCPA Notice. If you are a California resident, and would like to learn more about what categories of personal information we collect when you apply for this job, and how we may use that information, please read our CCPA Job Applicant Notice at Collection, click here.