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Sales Strategy & Planning Manager

Tyson Foods

Tyson Foods

Sales & Business Development
Springdale, AR, USA
Posted on Tuesday, July 2, 2024

Job Details:

Manager, Sales Strategy & Planning (SPM)

This role is a key member of the cross-functional business unit (BU) team, developing and executing the national sales strategy and fiscal year plan for the assigned categories. The SPM reports to the Director, Sales Strategy & Planning. The Sales Strategy & Planning Manager will lead development of strategic and tactical elements of the BU’s business plans and 4Ps development, as well as managing the trade budgets monthly.

Additional assigned responsibilities include: analysis to track business progress, development of tactics to achieve category objectives, post-analysis of previous strategies/tactics/initiatives, collaboration with field sales to ensure brand aligned execution and goal attainment, development of communication materials to be used across the organization, and forecasting volume, trade funding and retail distribution growth.

Key interactions are with: SS&P Director, SS&P counterparts, Field Sales teams, Brand Teams, Business Unit GM, Demand and Supply Planning, Revenue Growth Management, Finance and Category Development. Participation and interface in customer presentations are also key parts of this role.

Essential Duties and Responsibilities:

  • Forecasts and manages attainment of gross sales goal and trade/slotting budget of assigned categories, while collaborating with field sales to ensure brand aligned execution
  • Ensures tactical adherence to Category Business Plan and trade spending strategy/direction across all channels. Provides input to development of the category AOP
  • Develops 4Ps tactics aligned to category strategies
  • Monitors and tracks key performance indicators and 4Ps objectives
  • Post analysis/assess previous plans, strategies, tactics, and initiatives (4Ps) for assigned categories
  • Models scenarios to optimize trade spending tactics
  • Ensures Trade program effectiveness and efficiency is maximized and monitors trade spending
  • Leads and maintains sales goal and trade allocation process and program for assigned categories
  • Establishes and maintains the relationships with field sales to facilitate understanding and effective category/trade management at the customer level
  • Analyzes business through data "mining" (primarily through internal/proprietary systems) and close contact with field sales for additional intelligence
  • Develops effective internal and external communications, leveraging category, consumer and marketplace insights
  • Leads sales planning process for assigned category
  • Key partner during S&OP process, providing customer intelligence and insights, weekly collaboration participation on forecasting
  • Reviews and approves plans in forecasting system for assigned categories
  • Develops KPI goals by product level and tracks field performance
  • Oversees product allocation, if necessary
  • Provides key input to demand and financial forecasts
  • Manages ad-hoc category requests and projects as necessary
  • Model behaviors that support the Tyson Foods 5C’s leadership principles
  • Establishes, nurtures, and maintains productive working relationships with key external and internal stakeholders
  • May have a direct report


  • Education: Bachelor's degree required. MBA or equivalent work experience preferred.
  • Experience: 5+ years of experience working with North American packaged goods categories preferred. Headquarter and field sales and/or branded marketing experience preferred.
  • Computer Skills: Highly developed skillset within Microsoft Excel and PowerPoint.
  • Communication Skills: Communication and interpersonal skills; ability to collaborate with sales organization and internal BU/Supply Chain partners.
  • Special Skills: Strong financial acumen, including in-depth financial analysis and resulting impact to business. Expert-level analytical ability using proprietary and syndicated data sources. Formal experience in sales planning and category analytics.
  • Travel: Some travel may be required
  • Supervisory: Direct reports TBD

Relocation Assistance Eligible:


Work Shift:

1ST SHIFT (United States of America)

Hourly Applicants ONLY -You must complete the task after submitting your application to provide additional information to be considered for employment.

Tyson is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.

We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.

CCPA Notice. If you are a California resident, and would like to learn more about what categories of personal information we collect when you apply for this job, and how we may use that information, please read our CCPA Job Applicant Notice at Collection, click here.