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Product Marketing Specialist, CPG/Retail Insights

Storesight

Storesight

Marketing & Communications, Product
Fayetteville, AR, USA
Posted on Jan 24, 2026

COMPANY OVERVIEW

Storesight is an AI-powered platform purpose-built by CPG executives in collaboration with leading CPG firms to transform how sales and category management teams operate. Backed by a network of 3M+ contributors, we acquire more than 6 million shelf and display images annually from nearly 50,000 locations. If you’re passionate about helping businesses maximize retail performance, revenue, and profit, join us in shaping the future of CPG innovation.

POSITION OVERVIEW
Storesight is looking for a Product Marketing Specialist to help shape how we bring our product to market, specifically for CPG brands navigating retail execution. This is a marketing-first role focused on positioning, content creation, sales enablement, storytelling, and go-to-market coordination. You’ll work closely with marketing leadership, product, and client-facing teams to create clear, compelling messaging and content that makes Storesight easy to understand, mission-critical for buyer needs, and differentiated in the market.

KEY RESPONSIBILITIES

Messaging & Positioning

Support product positioning for new key features and ongoing solutions.

Help refine how we talk about Storesight by buyer persona (category management, sales teams, insights teams).

Assist in developing concise value propositions, differentiators, and use-case storytelling.

Work closely with the development and product teams to be a Storesight product and client expert.

Sales Enablement & Go-To-Market Support

Create and maintain sales enablement tools that support the full funnel (one-pagers, pitch decks, FAQs).

Collaborate with sales leadership to align messaging to the buyer journey and improve sales confidence.

Work closely with the sales team to translate product capabilities into clear benefits for CPG stakeholders (sales, category, insights, shopper marketing).

Content & Storytelling

Create content that supports product adoption and sales conversations (case study summaries, customer stories, use-case spotlights, email content, product updates).

Work with internal teams to turn client wins and success stories into repeatable narratives.

Help write and package product launches and capability announcements.

QUALIFICATIONS

Experience:

2-4 years in product marketing, sales enablement, content marketing, or related roles (CPG or retail experience strongly preferred).

Familiarity with CPG, retail execution, shopper insights, category management, or field programs is required.

Experience supporting sales teams or writing sales-focused content is strongly valued.

Skills

Strong writing and content creation abilities (you can take messy ideas and turn them into crisp messaging).

Ability to organize and execute: timelines, deliverables, light project management.

Comfort working cross-functionally across sales, product, and client services.

Ability to interpret product and customer needs and communicate value clearly and simply.

Discern how to prompt AI engines for maximum efficiency for marketing and sales deliverables.

Nice-to-Haves

Experience in the NW Arkansas CPG ecosystem (Walmart/Sam’s supplier landscape).

SaaS product marketing background.

Familiarity with Hubspot, Google Suite, and Slack

BENEFITS

Competitive salary

Paid vacation and sick time

Health, dental, and vision insurance

Company-paid life insurance

Supplemental Insurance

401(k) and Company match

Opportunities for career advancement