Digital Performance Manager

Rapha creates the finest cycling clothing and accessories in the world. Designed without compromise for the most discerning rider, Rapha products blend optimum performance, the finest fabrics and modern style. At Rapha, it’s our purpose to inspire the world to live by bike. But why? What does riding bring to our lives? It’s different for everyone but all of us at Rapha believe that life is better by bike. All of us believe that it’s never just a ride and it’s never just a job!

Our approach to building relationships through content, community and experiences allows Rapha to interact with our customers in a way that is both meaningful and authentic. Our passion and respect for the sport comes through most clearly when we are creating interactions that matter

We are seeking an experienced Digital Performance Manager to bring strategic and executional excellence to our suite of digital performance marketing channels. You will be the main strategist and executional manager across our demand conversion channels at Rapha, reporting into the Senior Digital Marketing Manager, with support from a Digital Marketing Media Executive amongst a broader team. This is a hands on role, and your knowledge and expertise will be vital towards Rapha’s success. The ideal candidate will need to be able to turn analysis into action both proactively and with pace.

About the role:

• Managing the planning and buying of digital performance platform campaigns, including but not limited to Paid Search, Smart Shopping/PMax, Remarketing & SEO.

• Day to day management of our performance media budget, whilst also inputting on internal business cases to help identify opportunity and pitch for additional investments to accelerate Rapha’s global growth

• Growing strategic relationships with key performance partners - Google, Yahoo, Naver, etc. - to evolve our brilliant basics, and ensure we’re ahead of the curve with evolving industry trends

• Owning our digital performance plan: with the support of the Digital Media Executive you will have ultimate accountability of the revenue and customer volumes delivered through our performance e-comm channels.

• Leading on our campaign strategy, implementation, execution and reporting to ensure that our digital activity is driving both immediate and-long term growth for Rapha.

• Drive our growth in additional markets, as our Global digital activity becomes more complex. Within this role you will be responsible for building a truly localised performance plan to ensure that all of our performance activity is fully localised and relevant for our markets worldwide

• Work with our wider internal Rapha teams (e.g. social, content, activation, clubhouses, PR) and wider business functions (e.g. CRM, e-commerce, web) to ensure our media plan serves the needs of the wider business

• Provide regular reporting that will be shared internally and externally, and leads to clear actionable insight for driving improvements

• Live the Rapha brand values through our media planning and execution, ensuring all product, copy and assets that we communicate externally are up to the standards of the brand

About you:

• 5+ years of experience in media strategy, planning and buying.

• Experience in delivering paid media strategy to drive an improvement across commercial metrics.

• Proven track record in delivering creative and innovative media strategy, ideas and execution across different budget levels

• Experience working with e-comm product feeds, feed management tools and external partners. Our product is the finest in the industry - you would need to drive our strategy ensuring this excellence translates into our product campaigns

• Experience of working with large consumer brands with a direct to consumer digital focus, preferably across sports and/or lifestyle

• Highly motivated clear communicator with strong interpersonal skills

• Analytically minded, you will be taking large data-sets across our Global performance campaigns to identify red flags, opportunities and actions that will strengthen our strategy

• Experience in media/marketing industry across client, agency or media owner side with expertise covering:

  • Digital media led with a deep understanding of media buying

  • A strong understanding of media measurement and reporting methodologies

  • Report writing and presenting skills

• Excited to work as part of a fast pace and agile team

• A desire to be an advocate for Rapha’s purpose to inspire the world to live life by bike

Working at Rapha

We are continuously looking into ways to invest in our employees and build a better working culture and environment. Here are just some of the internal benefits we offer.

• Flexible working hours
• Support ad-hoc remote working during the week - Minimum 3 days in office
• Free barista coffee and social drinks in the office
• Monthly department social events and quarterly office social away days
• We offer a flexible riding benefit to allow you to go out riding on a Wednesday morning with colleagues or learn to cycle to cycling through our Getting Started Scheme.
• We offer all our employees a 50% apparel discount and a discount for family and friends
• An annual clothing allowance
• Free membership to the Rapha Cycling Club
• Company Pension Scheme
• Enhanced Parental Leave and Pay