Movista LLC (formerly Merchant View), was established to solve a set of problems that has perplexed all CPG companies that utilze third party merchandising companies, such as CrossMark and Acosta, to merchandise its products in the store. All CPG companies would admit to a strong need for accurately tracking merchandiser activity to ensure dependable reporting, consistent performance and a means of calculating a meaningful return on investment (ROI). It is their desire to capture this information that led Stan Zylowski (VP Sales Spectrum Brands) in search for a solution during the course of achieving his MBA from the University of Arkansas. Today's method is a strictly manual process. Movista will be a leader in implementing the latest technology and business process to collect merchandising data in the retail store. In its third year of operations, Movista has indeed solved the pains faced by the retail industry. In doing so Movista has created a technology solution that can be levered to solve similar pains in adjacent industries for example health care, education, utilities and transportation.
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