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KPMG is currently seeking an Associate Director, Alliance Marketing to join our Clients and Markets team.

Responsibilities:

• Manage the execution of a joint strategic marketing plan for the Microsoft alliance, ensuring alignment with the alliance's business plan and growth ambitions; oversee the development and execution of a content strategy focused on creating differentiated messaging, value propositions, and sales enablement tools such as videos, social assets, and case studies
• Plan, execute, and optimize a portfolio of demand generation programs, including KPMG's presence at Microsoft conferences, webinars, and client events
• Supervise a variety of marketing programs, developing and utilizing detailed project plans to ensure on-time, on-budget, and high-quality delivery; leverage lead management tools to report on program effectiveness and sales impact
• Oversee program-level budgets and marketing development funds (MDF), ensuring they are used effectively to achieve the best results from marketing programs; includes forecasting and reporting on actuals; execute plans to increase the visibility and awareness of our alliance solutions through social media, podcasts, advertising, and by managing web content updates
• Develop co-branded marketing assets with Microsoft that support the content strategy, and work to amplify our brand by integrating campaign assets and thought leadership into marketing programs; serve as a key marketing contact for the Microsoft alliance team, fostering strong relationships to identify and execute high-impact co-marketing opportunities; support alliance partner sales kick-off events and other relationship-based initiatives
• Project manage KPMG's presence at alliance-specific conferences and execute a portfolio of demand-generation programs, including joint webinars, client roundtables, and digital campaigns focused on data and AI readiness
• Act with integrity, professionalism, and personal responsibility to uphold KPMG's respectful and courteous work environment

Qualifications:

• Minimum eight years of recent experience in integrated marketing from a large enterprise technology/software company or a professional services firm is preferred
• Master's degree from an accredited college or university is preferred. Minimum of a Bachelor's degree is required.
• Strong experience in alliance marketing with proven expertise in developing and executing integrated marketing campaigns, events, and digital strategies; demonstrated track record of leadership, with experience managing projects, programs, ad potentially small teams
• Proven ability to work effectively in a hybrid setting and travel as required, demonstrating strong self-motivation and communication skills across both virtual and in-person environments
• Proven ability to collaborate with and influence senior business stakeholders, using strong networking skills to drive projects forward and ensure delivery against key milestones; proactive and autonomous leader with demonstrated expertise in managing complex projects and their associated budgets
• Excellent communication skills with a proven ability to navigate complex organizational structures and operational requirements effectively; a strategic and adaptable mindset, with the ability to thrive in a fast-paced environment and exercise sound judgment in making business decisions
• Must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future. KPMG LLP will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship is available for H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT or any other employment-based visa)