Job Title:

Marketing Communications Manager

Department:

Communications & Corporate Affairs

Country:

United States of America

State/Province:

Arkansas

City:

Lowell

Full/Part Time:

Full time

Job Summary:

Under general supervision, this position will oversee and lead communications that support corporate and brand objectives. The position will build cross functional relationships across the organization and focus on developing communication and/or public relations strategies that reflect business goals and are appropriate for the J.B. Hunt brand.

Job Description:

Key Responsibilities ​

• Increase brand awareness, drive product/services engagement and grow overall affinity through communication and public relations strategies
• Set KPIs, analyze and measure results of public relations programs to determine ROI and overall engagement benefits
• Ensure all materials are consistent with brand and style standards
• Maintain consistent brand messaging across all executive media interviews, quotes, editorials, panels and presentations
• Ensure organizational initiatives are successfully communicated to key internal and external stakeholders
• Manage editorial content, editorial calendars and release of corporate messaging through appropriate electronic and technology platforms to reach targeted audiences
• Achieve visibility in print, broadcast, and online media outlets; write clear and compelling pitches, press releases and by-lined articles
• Identify key media outlets, develop compelling story angles and cultivate relationships with media members on national, local and trade levels
• Conduct environmental monitoring, research industry trends, and evaluate issues and opportunities that could impact an organization’s reputation or strategy
• Collaborate with business unit and product marketing managers to communicate internal product and service changes and enhancements
• Guide planning and execution of overarching company public relations strategy

Qualifications:

Minimum Qualification

• Bachelor’s degree required; Strategic Communications, Advertising, Journalism, English or a similar degree area with at least 5 years of writing and editing experience required, and/or military equivalent, and project management experience, overseeing a combination of projects. Portfolio and writing samples required.

Preferred Qualification

• Preferable experience in a marketing department or advertising agency AND/OR demonstration of the following skills and abilities through education, certifications, military, or other experiences:
• Skilled in stakeholder management at all levels, including executive and C-suite
• Excellence in written and verbal communication with superior attention to detail
• Knowledge of various styles of writing (AP, APA, MLA, Web, etc.)
• Experience managing multiple projects and meeting deadlines in a fast-paced environment
• Solid record creating, leading and delivering impactful public relations strategies and communications plans aligned to business objectives
• Metrics-driven individual with solid project management skills and proven ability to monitor and measure strategic communications effectiveness
• Understanding of creative workflow process, including project initiation and kickoff, execution, approvals, production, proofing, tracking and archiving
• Experience managing media monitoring platforms, using project management systems, wire release services and other technology platforms

This position is not eligible for employment-based sponsorship.

Compensation:

Factors which may affect starting pay within this range may include skills, education, experience, geography, and other qualifications of the successful candidate. This position may be eligible for annual bonus and incentives based on profitability or volumes in accordance with the terms of the Company’s bonus and incentive plans, as applicable and in effect from time to time.

Benefits:

The Company offers the following benefits for full-time positions, subject to applicable eligibility requirements, as may be in effect from time to time: medical benefit, dental benefit, vision benefit, 401(k) retirement plan, life insurance, short-term and long-term disability coverage, paid time off commensurate with tenure (includes vacation and sick time), six weeks of paid maternity leave along with two weeks of paid parental leave, and six paid holidays annually.

Education:

Bachelors: Advertising (Required), Bachelors: Business Communications (Required), Bachelors: English (Required), Bachelors: Marketing, Bachelors: Mass Communication (Required), GED (Required), High School (Required)

Work Experience:

Communications, Marketing, Project Management

Job Opening ID:

00603197 Marketing Communications Manager (Open)

“This job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.”

J.B. Hunt Transport, Inc. is committed to basing employment decisions on the principles of equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, persons with disabilities, protected veterans or other bases by applicable law.