Job Title:

Marketing Automation Manager

Department:

Sales, Marketing & Product Management

Country:

United States of America

State/Province:

Arkansas

City:

Lowell

Full/Part Time:

Full time

Job Summary:

Under general supervision, this position is responsible for creating, improving, and implementing processes and systems related to marketing productivity, driving best practices in marketing automation, managing data governance across our CRM systems, and managing and uncovering analytics to drive business results. This key position will oversee the efficient management of our marketing technology stack, database integrity, and the downstream interactions with our pipeline.

Job Description:

Key Responsibilities:

• Support the Marketo infrastructure and architecture to achieve outstanding campaign execution, reporting, and analytics.
• Ensure seamless data strategy, data flow, and integrations between Bizible, Marketo, and Microsoft Dynamics.
• Own the multi-attribution model (Bizible) and develop a method for refinement and optimization.
• Lead the end-to-end data strategy and business requirements for marketing automation and align data model and reporting needs.
• Optimize marketing automation and processes by applying best practices to our marketing automation platform instances.
• Implement lead-to-sales funnel automation processes, policies, workflows, marketing programs and KPIs.
• Define and execute improvements to enhance productivity, conversion rates, programs/campaign ROI and sales growth.
• Work closely with internal clients to develop a closed-loop feedback process that provides insight into the effectiveness of marketing processes.
• Regularly interface with cross-functional teams on enterprise-level projects and issues.
• Support the rollout of campaigns to align marketing and sales initiatives, ensuring that sales and marketing are generating sufficient lead and pipeline generation.
• Serve as a subject matter expert on our systems and data flows and seek out industry best practices and proactively incorporate relevant ideas.
• Build and continuously monitor daily/weekly/quarterly reporting of database KPIs, including campaign performance (email / advertising / program effectiveness, leads to goal), company’s pipeline and revenue attribution.
• Optimize and recommend improvements to marketing technology stack including overall plan for utilization and regular health checks on performance and effectiveness.
• Review results of campaigns and work with the respective campaign owners to identify beneficial improvements.

Qualifications:

Minimum Qualifications:

• Bachelor’s degree in Marketing, Business or related field with at least 2 years of digital analytics, buyer, automation and/or marketing experience.

Preferred Qualifications:

• Extensive experience using a Marketing Automation tool.
• Extensive experience with Google Analytics or other web analytics tools
• Extensive experience with Microsoft Excel and other Microsoft Office applications.
• Deep experience in CRM, including reporting and field management.
• Proactively seeks out solutions and is excited to bring new approaches to the organization.
• Takes initiative from concept to implementation.
• Ability to think critically and make optimization decisions based on data.
• Understanding of demand generation and the lead-to-sales funnel.

This position is not eligible for employment-based sponsorship.

Compensation:

Factors which may affect starting pay within this range may include skills, education, experience, geography, and other qualifications of the successful candidate. This position may be eligible for annual bonus and incentives based on profitability or volumes in accordance with the terms of the Company’s bonus and incentive plans, as applicable and in effect from time to time.

Benefits:

The Company offers the following benefits for full-time positions, subject to applicable eligibility requirements, as may be in effect from time to time: medical benefit, dental benefit, vision benefit, 401(k) retirement plan, life insurance, short-term and long-term disability coverage, paid time off commensurate with tenure (includes vacation and sick time), six weeks of paid maternity leave along with two weeks of paid parental leave, and six paid holidays annually.

Education:

Bachelors: Business Communications (Required), Bachelors: Marketing (Required)

Work Experience:

Marketing

Job Opening ID:

00566988 Marketing Automation Manager (Open)

“This job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.”

J.B. Hunt Transport, Inc. is committed to basing employment decisions on the principles of equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, persons with disabilities, protected veterans or other bases by applicable law.