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Content Marketing Specialist

J.B. Hunt Transport

J.B. Hunt Transport

Marketing & Communications
Lowell, AR, USA
Posted on Thursday, November 16, 2023

Job Title:

Content Marketing Specialist

Department:

Creative & Design

Country:

United States of America

State/Province:

Arkansas

City:

Lowell

Full/Part Time:

Full time

Job Summary:

Under routine supervision, this position is responsible for creating and producing content intended for both internal and external audiences. This position will assist in the development of communications strategies that support corporate and business unit short-term and long-term objectives.

Job Description:

Key Responsibilities:

  • Assist in content marketing initiatives to advance company brand awareness
  • Support executive communications, events and thought leadership
  • Work in a team environment and collaborate on content ideas and goals
  • Research industry trends; collect and compile articles and information from internal and external resources for the company’s use
  • Research facts to ensure accuracy and eliminate errors and misstatements
  • Measure and optimize content on a regular and ongoing basis
  • Ensure all materials are consistent with brand and style standards
  • Conduct research and interviews for writing assignments
  • Generate content for emails, blogs, social media, video scripts, speeches, press releases, white papers, case studies, testimonials and more for internal and external audiences

Qualifications:

Minimum Qualifications:

  • High School Diploma and 3 or more years of experience developing high-quality content for a brand or agency OR a Bachelor’s Degree in English, Journalism, Communications, Advertising or Public Relations
  • Strong portfolio of previous work

Preferred Qualifications:

  • Bachelor’s degree with English, Journalism, Communications, Advertising, Public Relations, Business or related field and a strong portfolio
  • Ability to develop and manage a content calendar and meet deadlines
  • Ability to work in a team environment and collaborate on strategic plans
  • Experience managing various levels of internal and external stakeholders
  • Knowledge of various styles of writing (AP, APA, MLA, Web, etc.)
  • Have impeccable attention to detail and quality of communication materials

Education:

Bachelors: Business Communications (Required), Bachelors: English (Required), Bachelors: Marketing (Required), Bachelors: Mass Communication (Required), Bachelors: Public Relations (Required), GED (Required), High School (Required)

Work Experience:

Communications, Marketing

Certifications:

Job Opening ID:

00530430 Content Marketing Specialist (Open)

“This job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.”

J.B. Hunt Transport, Inc. is committed to basing employment decisions on the principles of equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, persons with disabilities, protected veterans or other bases by applicable law.