Position Title: Director of Marketing Strategy & Activation

Position Type: Full-Time

FLSA Classification: Exempt

Division: Marketing

Department: Brand Strategy & Communications

Reports to: Chief Marketing Officer (CMO)

Date Reviewed: 8/11/2025

About Crystal Bridges & The Momentary:

Crystal Bridges is a museum of American art located in Bentonville, Arkansas. We explore the unfolding story of America by actively collecting, exhibiting, interpreting, and preserving outstanding works that illuminate the American heritage and artistic possibilities. Founded by Alice Walton in 2005, the museum opened in 2011 and is a public, non-profit charitable organization with free admission.

The Momentary is a venue for the music, art, and food of our time, and a catalyst for creativity and economic vitality. An extension to Crystal Bridges, the Momentary is a ‘living room’ where community gathers to be inspired, connected, and joyful. The Momentary enriches lives through music, art, and food experiences that inspire creativity, build community, and create joy. You belong here, make the most of this moment.

Position Summary:

The Director of Marketing Strategy & Activation develops and drives audience-centered marketing engagement strategies across paid and owned channels, including social media, PR, and campaign activations. This role connects brand strategy with execution, ensuring that campaigns are integrated, impactful, and aligned with organizational goals. The Director will oversee campaign strategy leads and managers, PR, social, email/CRM, and paid media functions to deliver innovative, high-performing marketing initiatives.

Principal Responsibilities:

• Lead the planning and execution of all marketing project workflows, ensuring clarity of roles, timelines, and deliverables.
• Oversee resource allocation across internal teams and external partners to maximize productivity and efficiency.
• Partner with Strategy, Creative, and Digital leadership to align operational plans with campaign objectives.
• Manage Senior Project Managers and Project Managers, providing coaching, support, and performance feedback.
• Implement project management tools, systems, and processes to enhance visibility, accountability, and workflow efficiency.
• Monitor project progress and proactively address risks, bottlenecks, and resource conflicts.
• Develop operational KPIs and reporting dashboards to track performance, improve forecasting, and guide decision-making.
• Ensure compliance with brand standards, internal approval processes, and budget guidelines.

Qualifications and Skills:

• Bachelor’s degree in Marketing, Communications, Advertising, or related field; Master’s degree preferred.
• 8+ years of experience in marketing strategy, brand activation, or integrated communications roles.
• Proven track record of developing and executing high-impact, multi-channel marketing campaigns.
• Experience leading diverse teams across PR, social, media buying, and digital engagement.
• Strong analytical skills with the ability to translate insights into actionable strategies.
• Excellent creative thinking, communication, and presentation skills.
• Familiarity with marketing analytics tools, CRM systems, and paid media platforms.

Physical Demands and Work Environment:

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Physical Demands: In the work environments described below, Position requires working at desk/workstation and utilizing a computer, audio and video equipment and telephone for prolonged periods of time, good eye/hand coordination, verbal and written conversation with others, walking, standing, lifting/carrying (up to 35 lbs.). Vision abilities required by the job include both color and close vision.
• Work Environment: Work will be performed in an office environment and in museum spaces as necessary. The noise level in the work environment is usually low to moderate.

All offers of employment are contingent on your successful completion (where permitted by state law) of a confidentiality agreement and background check. In addition, you will need to provide proper identification verifying your eligibility to work in the United States.

Crystal Bridges is an equal opportunity employer committed to building and maintaining a workplace that is free of discrimination and harassment of any kind. We encourage all qualified applicants to apply. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate.