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Web and Digital Media Manager

Crystal Bridges Museum of American Art

Crystal Bridges Museum of American Art

Marketing & Communications
Bentonville, AR, USA
Posted on Sep 20, 2024

The mission of Crystal Bridges Museum of American Art is to welcome all to celebrate the American spirit in a setting that unites the power of art with the beauty of nature. Founded by philanthropist and arts patron Alice Walton, Crystal Bridges is a public non-profit charitable organization.

Job Description:

Position Description

Position Title: Web and Digital Media Manager

Position Type: Full-Time

FLSA Classification: Exempt

Division: Web and Digital Media

Department: Marketing and Communications

Reports to: Web and Digital Media Director

Position Summary

The Web and Digital Media Manager is responsible for the day-to-day management, development, and optimization of the Crystal Bridges and the Momentary websites and related digital platforms. This role ensures that the museums online presence is engaging, accessible, and aligns with its mission to educate and inspire a diverse audience. The Web and Digital Media Manager will work closely with various institutional departments, including curatorial, educational, brand strategy and communications, and IT, to maintain and enhance the digital user experience.

Under the direction of the Digital Strategy Director, The Web and Digital Media Manager is a key strategist and tactician who helps to drive and build processes and governance standards in support of short- and long-term needs and to advance the institution’s overall digital strategy.

Position’s Principal Responsibilities

  • Provide daily management of the museum’s website, digital signage, and other platforms, including content updates, maintenance, troubleshooting, security issues, and coordinating with external vendors and partners when needed.
  • Proactively plan, prioritize, and strategize web and digital media needs in collaboration with the Web and Digital Media Director, while managing cross-departmental projects and setting timelines and resources for implementation.
  • Develop and maintain processes for handling maintenance requests using a ticketing system, while attending meetings to address requirements and propose solutions for web and digital media projects.
  • Identify opportunities to improve user experience, streamline processes, and optimize performance, collaborating regularly with IT teams and other departments across all levels.
  • Stay updated on industry best practices, compliance standards, and regulations, and contribute to evaluating and improving web and digital media efforts through reporting and continuous assessment.
  • Design and provide in-house training on systems used by the institution as needed and/or assigned

Essential Qualifications Education, Training:

  • Bachelor’s degree in web development, Digital Media, Computer Science, or related field required.
  • 3-5 years of experience managing websites, ideally within a cultural institution or nonprofit organization.
  • Demonstrated experience directly supporting web and digital media platforms. Experience on a major website redesign project and/or content migration project is required.
  • Experience with Digital Asset Management (DAM) systems, Content Management Systems (CMS), and User Experience Design is a plus
  • Experience managing digital content for performing arts and/or cultural heritage organizations is a plus. Belief in the museum as a cause for social good and a positive, dynamic force for transforming lives.
  • Mobile-first mindset

Skills and Abilities:

  • Expert knowledge of WordPress or similar template-based web content management system of equivalent sophistication and W3C Web standards.
  • Proven ability to drive complex content development and publication efforts involving multiple stakeholders (including external vendors) to successful and timely conclusions
  • Knowledge and experience with key web topics around SEO, site optimization, and analytics
  • Proficiency with JavaScript, HTML5 & CSS3 and understanding of Web Programming PHP, MYSQL, JS (jQuery), CSS, HTML
  • In-depth understanding of the entire web development process (design, development, and deployment) including browser testing and debugging.
  • Familiarity with web accessibility standards (WCAG) and best practices.
  • Project Management experience – SmartSheets would be a bonus.
  • Strong attention to detail with an analytical mind and outstanding problem-solving skills.
  • Ability to work independently, and as an effective team member.
  • Exceptional oral and written communications skills.

Physical Demands and Work Environment:

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Sitting or leaning while on post will not be permitted.

  • Physical demands: In the work environments described below, Position requires working at desk/workstation and utilizing a computer, audio and video equipment and telephone for prolonged periods of time, good eye/hand coordination, verbal and written conversation with others, walking, standing, lifting/carrying (up to 35 lbs.). Vision abilities required by the job include both color and close vision.
  • Work Environment: Work will be performed in an office environment and in museum spaces as necessary. The noise level in the work environment is usually low to moderate.

About Crystal Bridges

The mission of Crystal Bridges Museum of American Art is to welcome all to celebrate the American spirit in a setting that unites the power of art with the beauty of nature. We explore the unfolding story of America by actively collecting, exhibiting, interpreting, and preserving outstanding American art. Crystal Bridges was founded in 2005 as a non-profit charitable organization by arts patron and chair of the museum’s board of directors, Alice Walton. Since opening to the public on 11-11-11, the museum has welcomed more than 5 million visitors and garnered 15,000 membership households. Some 280,000 school children have participated in the Willard and Pat Walker School Visit program, which provides educational experiences for school groups at no cost.

Crystal Bridges takes its name from a nearby natural spring and the bridge construction incorporated in the building, designed by world-renowned architect Moshe Safdie. A series of pavilions nestled around two spring-fed ponds house the galleries and amenities such as a restaurant, museum store designed by architect Marlon Blackwell, and a library featuring more than 50,000 volumes of art reference material. In addition to the museum’s architecture, a Usonian house designed by Frank Lloyd Wright was preserved, acquired, and moved to the museum grounds in 2015, and a rare Buckminster Fuller’s Fly’s Eye Dome was installed in 2017, both providing access to American architectural masterworks in a natural setting.

Sculpture and walking trails link the museum's 120-acre park to downtown Bentonville, Arkansas. A new entrance, elevator tower, and pedestrian bridge was added to the north side of the building in 2017, increasing access to the museum’s north lawn and newly enhanced North Forest Trail. More than 600,000 visitors a year utilize the museum’s five miles of walking trails.

Crystal Bridges’ permanent collection spans five centuries of American artworks from early American to the present, and is always free to view. Crystal Bridges is committed to telling broad and inclusive stories by acquiring and showcasing the highest quality works by artists underrepresented in art history and conventional museum frameworks. Works such as Asher B. Durand’s Kindred Spirits, Gilbert Stuart’s George Washington, and Georgia O’Keeffe’s Jimson Weed are displayed alongside contemporary artists such as Kerry James Marshall, Maya Lin, Fritz Scholder, Jaune Quick-To-See-Smith, Felix Gonzales-Torres, and Amy Sherald represent some of the finest achievements in American art. The collection continues to grow, while the museum also offers temporary exhibitions that complement the collection and can also reveal art’s connections to equality and justice.

Crystal Bridges provides year-round programming for all ages. In 2019, more than 800 public programs and events were offered, including lectures, performances, classes, and continuing education for K-12 teachers. Crystal Bridges stays connected online with the full collection available via eMuseum, an award-winning app, a podcast called Museum Way, all available for free, and many of the museum’s lectures such as the Distinguished Speaker Series are on Crystal Bridges’ YouTube channel. An online-learning initiative provides opportunities for students and teachers with arts-based courses, as well as SmartHistory with arts history videos and essays. Crystal Bridges also offers two research fellowship programs. The Tyson Scholars in American Art program encourages and supports full-time scholarship that seeks to expand boundaries and traditional categories of investigation into American art and visual culture. The Reese Teacher Fellowship provides for research into the development of interdisciplinary connections between American art and core curriculum subjects of language arts, history, social studies, and the sciences. In addition, Crystal Bridges administers the awarding of the Don Tyson Prize, an unprecedented award recognizing significant achievements in the field of American art. Additional information about Crystal Bridges is available online at CrystalBridges.org.

About the Momentary

The Momentary is a new contemporary art space that opened to the public on February 22, 2020, in downtown Bentonville, Arkansas. A satellite to Crystal Bridges, the Momentary presents visual, performing, and culinary arts. The mission of the Momentary is to champion contemporary art’s role in everyday life and explore the unfolding story of contemporary American arts in an international context by actively commissioning and exhibiting outstanding works that explore new ideas and inspire action. The Momentary was founded by the Walton family, based on the vision of Tom, Olivia, and Steuart Walton. The Walton Family Foundation is supporting this project as a way to enhance the quality of life in Northwest Arkansas. The Momentary welcomes all with free general admission. Additional offerings include an artist-in-residence program, culinary experiences including an Onyx Coffee Lab, indoor and outdoor gathering spaces, an outdoor festival space, and a gift store. For more information, visit theMomentary.org. The Momentary is located at 507 SE E Street, Bentonville, Arkansas 72712.

All offers of employment are contingent on your successful completion (where permitted by state law) of a confidentiality agreement and background check. In addition, you will need to provide proper identification verifying your eligibility to work in the United States on your first day of work.

Crystal Bridges is an equal opportunity employer committed to building and maintaining a culturally diverse workplace that is free of discrimination and harassment of any kind. We encourage women, minorities, individuals with disabilities, and veterans to apply. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate.

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