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Public Relations Coordinator

Crystal Bridges Museum of American Art

Crystal Bridges Museum of American Art

Administration, Marketing & Communications
Bentonville, AR, USA
Posted on Thursday, August 10, 2023

The mission of Crystal Bridges Museum of American Art is to welcome all to celebrate the American spirit in a setting that unites the power of art with the beauty of nature. Founded by philanthropist and arts patron Alice Walton, Crystal Bridges is a public non-profit charitable organization.

Job Description:

Position Summary: PR Coordinator for Crystal Bridges and the Momentary

Position Type: Full Time

FLSA Classification: Exempt

Division: Public Relations

Department: Communications

Reports to: Senior Public Relations Director, Crystal Bridges and the Momentary

The PR Coordinator will serve as a key member of the Momentary and Crystal Bridges’ communications department, working to expand awareness of the institution and its public offerings. The PR Coordinator will support the institution’s strategic goals through message development, media monitoring and reporting, media list management, stewardship and media relations (such as print, radio, television, podcasts, blogs, and more) and provide occasional support for assisting with content for the institution’s social media channels. PR Coordinator reports to the Senior PR Director.

The PR Coordinator will work with key stakeholders and teams to:

• Support PR campaigns and research key audiences, messages, and contacts to generate awareness of Crystal Bridges and Momentary offerings and programs while supporting the mission and goals of the institution.

• Work closely with the Senior PR Director, Social Media Manager, Marketing Strategy and Creative teams to align content calendar, announcement plans, assets, and timelines toward the goal of consistent messaging across channels.

• Review and distribution of press releases, news briefs and other press content. Maintain updated key message and FAQ documents.

• Collaborate on projects with public relations agencies, as needed.

• Liase and coordinate with community partners to promote visibility and information about the institution’s general offerings and special programs.

• Coordinate or assist in the coordination of photography and videography at both campuses for approved media and promotional opportunities.

Media Relations Responsibilities (70%):

• Develop and maintain relationships with reporters and media outlets, including accompanying or touring visiting writers and influencers in both spaces.

• Route or respond to press inquiries, secure clearances for photo/video shoots, and act as

spokesperson/liaison during press visits.

• Monitor media email accounts for Crystal Bridges and the Momentary.

• Create media kits (including credit sheets) and coordinate inclusion of social media kits in collaboration with the Social Media Manager when appropriate.

• Monitor for media coverage on Meltwater and generate weekly highlights and monthly reports to track press mentions for each Crystal Bridges and the Momentary. Work with PR Manager to develop analyses of data and insights in ways that serve institutional goals.

• Act as media relations liaison during previews, tours, interviews, and other media visits.

• Monitor media outlets to stay current on industry news and community outreach opportunities.

Social Media Responsibilities (30%):

• Collaborate with Social Media Manager to manage requests to Project Manager and Graphic Designer(s) for and post “This Week at the Momentary” weekly stories with the possible addition of a similar weekly stories highlight for Crystal Bridges, and other stories series as they are developed,

• Coordinate with Social Media Manager to assist in covering festivals, symposiums and other key events either live (in-person) or remotely through monitoring and reposting user-generated content (UGC).

• Assist with monitoring social comments during busy/key times and some livestreamed events. May involve nights or weekend assignments.

• May sometimes create content for social media channels in coordination with Social Media Manager.

• Fill in for the Social Media Manager in the case of PTO or illness to assist in monitoring and managing pre-scheduled posts.

• Assist with keeping seasonal/special hours up to date across social media platforms.

Essential Qualifications Education, Training:
• Minimum of one year of related work experience

• A high level of professional integrity and the ability to handle sensitive issues and situations with discretion

• Associates degree or higher with a concentration in public relations, marketing, communications, journalism, or related field

• Knowledge of and experience with social media management (including Instagram, Facebook, LinkedIn, Twitter and YouTube)

• Knowledge and experience with performing art including music, theater, dance and/or museums with arts marketing is considered a plus.

• Knowledge and experience with software and programs such as Microsoft Office, Dropbox, Sprout Social, Meltwater, project management systems (e.g. Asana, Trello, SmartSheet), and event management systems is considered a plus.

Skills and Abilities:

• Superb writing and editing skills, strong storytelling, and creative content development

• Strong listening skills and a demonstrated ability to communicate clearly and professionally

• Ability to work effectively in fast-paced working environments with deadlines

• Digital savviness, openness to learning a variety of platforms and applications, both for internal and external communications

• Organizational planning, problem-solving, and collaboration skills

• Methodical project management and execution skills

• Ability to interact respectfully, collegially, and professionally with all employees and volunteers at all levels of responsibility

• Willingness to be a team player both within the department, and throughout the entire organization.

Physical Demands and Work Environment:

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Sitting or leaning while on post will not be permitted.

Physical demands: Position sometimes requires working in galleries and venue spaces for prolonged periods of time. This position requires being stationary, moving through space, and physical stamina to lift a minimum of 5 pounds unassisted. Accommodation can be made for physical activity and limitations. This position requires the ability to review written materials.

Work Environment: Work will be performed across both spaces of the institution and occasionally onsite out in the community or otherwise remotely.

Other Requirements:
• Strong communication skills and ability to interact politely and effectively with a wide range of Museum and Momentary members, visitors, volunteers and staff.

• Effective use of museum communications systems. Communicate with public safety, fire and other local or state emergency personnel in an effective and calm manner.

▪ Position requires ongoing flexibility in work hours due to events, staffing needs and other factors.

All offers of employment are contingent on your successful completion (where permitted by state law) of a confidentiality agreement and background check. Crystal Bridges requires all employees to provide proof of COVID-19 vaccination as a condition of employment, or meet Arkansas state requirements, subject to accommodations. In addition, you will need to provide proper identification verifying your eligibility to work in the United States on your first day of work.

Crystal Bridges is an equal opportunity employer committed to building and maintaining a culturally diverse workplace that is free of discrimination and harassment of any kind. We encourage women, minorities, individuals with disabilities, and veterans to apply. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate.