DESCRIPTION

RESPONSIBILITIES

• Manage daily performance across channels including, but not limited to: SEM, programmatic, display remarketing, paid social media, affiliate and retail media platforms to deliver on campaign goals and KPIs aligned to business outcomes (e.g., ROAS, sales, NTB).

• Support leadership by proposing and managing performance improvements that drive incremental revenue and retail performance across both open web and retail media ecosystems.

• Utilize analytical ability to evaluate end-to-end customer experience across retailer touchpoints and digital shelf environments, identifying optimization opportunities.

• Ensure the development, execution, tracking, and reporting of media campaigns is on-time and on-goal.

• Identify areas of saturation and points of diminishing returns within audiences and platforms and recommend solutions to maximize return on ad spend.

• Work with the Measurement team to continually improve the media measurement planning and reporting process including retail media attribution methodologies and platform reporting (e.g., AMC, Scintilla, 84.51° where applicable).

• Understand and effectively communicate synergies across content, media activations and performance outcomes to client partners.

• Maintain media budgets and provide guidance on reallocation of funds across digital platforms and channels when needed.

• Manage media IOs and POs to ensure partners are paid accurately and on time.

• Ensure all media tagging is correctly executed with support vendors and measurement team within DCM and GA.

• Oversee activations executed by junior team members to drive customer acquisition and greatest return on investment.

• Compile client research, competitive data and digital landscape information to share with broader client team on ongoing basis.

• Research emerging digital platforms and communications strategies to support client recommendations.

• Stay current. Though your research and practice, stay ahead of the latest updates regarding tools, techniques and methods related to digital and retail media.

• Other duties as assigned

QUALIFICATIONS

Education and Work Experience

• High School Diploma/GED

• Bachelor’s Degree

• Bachelor’s degree preferred

• 2–3 years of prior experience in performance-led digital marketing with exposure to retail media or commerce media environments strongly preferred

• Knowledge, Skills and Abilities

• Paid Search, Paid Social, Programmatic (including Display, Video, Native, Audio) and Retail Media Network experience (e.g., Amazon Ads, Walmart Connect, Kroger, Target Roundel) desired

• Understanding of retail media KPIs (ROAS, NTB, share of shelf, conversion rate) and attribution differences across retailer platforms is a plus

• Working knowledge of excel for data mining/management, platform budgeting and planning.

Physical Abilities

• Seeing

• Listening

ABOUT US

Acosta, and its subsidiaries, is an Equal Opportunity Employer

Job Category: Administration

Position Type: Full time

Business Unit: Corporate

Salary Range: $61,500.00 - $76,900.00

Company: Acosta Employee Holdco LLC

Req ID: 29585